Dude, literally everyone is in FinTech now, and if they aren't they act as if they are. Everyone is building their own metaverse, tokenizing their shit, and pretty much inquiring about anything related to finance and technology.
That's my attempt at generating an AI image about blockchain in the future, I failed but I found it amazing so I'm using it as thumbnail, screw you if you don't like it
Even Goldman Sacks has done a good job with their FinTech branch. And not only them, pretty much every company and their grandma have NFTs now and let's not talk about individuals, because nowadays everyone is an expert in finance and investment to a point where they laugh at you for being a crypto investor while they recite [insert the latest mainstream media article that shits on cryptocurrency, extra points if it's made by a company that shares shareholders with banks].
But let's talk FinTech
The Competition in Fintech basically revolves around two factors: Internal topics like the company's goal to be better and External ones because the market makes the company the best version it can be or perish.
Today's market is very intuitive. That doesn't mean to listen to the crowds and invest in the next 100x or find the best next unicorn, it is about reading the signs, understanding what goes on behind the curtains, and being consistent. Of course when you go into fintech the goal is to make money, but there is also the satisfaction factor that you get when you found a company or create a product or service of your own.
Regarding blockchain, one could say that the current scenario of blockchain back end is inefficient and that there is a huge opportunity to improve the blockchain and get filthy rich in the process. If you don't believe me, look at my latest alpha post talking about Morphswap.
Morphswap is just the beginning, cross chain swaps is just the first step towards an system of interconnected blockchains that work towards financial freedom and breaking the status quo as a whole, as a team, and not like what happens today that every blockchain is competing with all the others to attract capital and users.
If you are looking to get into FinTech and start a company - or join an existing one - the first thing you have to focus is to cover a need(s) no one or very few companies or services are already covering. Take onboarding people to crypto: There is a massive amount of people who already adopted Bitcoin, but there is also a market that dwarfs this number, and that's the captive market waiting for someone to help them to enter the game, and to understand how does this whole fake internet money works.
The firms focused in onboarding are disconnected between the blockchain technology and the user experience, a lot of big tech companies are forgetting some user's needs and they assume all the users are tech experts. Take Hive for example, the process to create an account is a pain in the ass, and even the easiest one provided by Leo Finance through Twitter requires some expertise from the user to make their account and post for the first time.
There are not enough nerds and techies
There are roughly 7 million developers globally and only 27 thousand are focus on blockchain, so there is a economic promise in this game to fulfill, so one could argue that the easiest path to FinTech is to learn2code and become a meme, but once you achieve it and you're in the blockchain game you'll be golden, even if you aren't a big player.
Bringing more people to the blockchain environment is crucial, last year Visa did roughly 10 trillion in transactions on their whole network and Ethereum alone did 11 trillion, so if you look in the economic utility of one single coin, there is enormous promise on these technologies.
Crypto has been volatile as fuck lately, but blockchain is already a reality and it came here to stay. The technology already exists but perhaps it is responding the wrong questions, perhaps we need to ask different questions to get different answers. The real problem here is where should we focus if we are to get into FinTech, particularly blockchain fintech.
If you step away for a second from the crypto community, you will easily identify how big is that captive market waiting for someone to push them into this great tech world.