The wheel has to start running at some point, and for it to actually gain speed and traction and reach a snowball effect, one has to give it the first push usually in the form of Sponsored News in Big News Outlets, then clinch a couple of Press Releases on mid-size websites so that the name of your wheel keeps rolling and just as you are about to reach your viral goal, you can push the wheel a bit more so that you may or may not surpass your goal.
It is only then when your goal will be achieved, and if you are lucky, your wheel will go viral. After seeing it in many bid and mid-size outlets, minor news outlets will pick up your story and publish it by themselves and give your wheel a few spins of their own, helping the snowball effect grow bigger and bigger.
Sometimes you have to point these small websites and little one-man companies towards your story (that's your wheel, in case you didn't notice) so that they realize that your story is resonating everywhere and if they want to be updated, they have to write about it. Some News websites just relay important news and give credit, some others blatantly steal content from other sites and stamp their own author, some others are literal templates from one another and some are legit websites that strive to share worthy news. Either way, it is free publicity and getting your name out there - which also helps the SEO btw.
You successfully turned the tide in your favor: It is now the news outlets that want to speak about you, and not the other way around like at the beginning of your wheel spin.
Your story successfully went viral
But it's not over, the wheel just began spinning and...
...even though it's already self sustainable, if you stop pushing it, it won't keep growing at a fast enough rate that you can actually call it a real success.
I'm not gonna try and ask you to click on these sites to increase PolyCub's overall SEO, instead I'm just going to ask you that if you have any acquaintance in the YouTuber universe or the news outlet, get in touch with me so that we can keep pushing PolyCub and CUB out there.