There's with a great amount of proof that "community" runs every business, project, or system. On a large scale, the user base of any ecosystem will inevitably affect how it evolves whether or not it is decentralized or centralized, the community always has an influence on what products are made and marketed, it's just that many people do not realize.
If a huge majority of Facebook users spoke against the censorship of pornographic content on its platform and probably begin to leave, Meta would readjust its policies to retain that user base. It applies to every building ground, from large scale to small scale business, it's called " selling what the people want"
It doesn't always translate to "selling" in literal terms, but mostly just points at the fact that a business ought to please its target audience in order to scale.
The difference between how the community influences businesses in the centralized space to the decentralized one boils down to its access to the "raw value" it creates. As we previously discussed, applications do not necessarily need to be decentralized, the value network is what needs reshaping.
Google will not sit around and be replaced
Just like we've seen across social platforms, the battle to retain traffic is vastly observed, Meta has been on their toes to ensure they capture a great amount of the growing network of users, we saw this when they integrated "reels" into Instagram and Facebook just to steal the show from TikTok, the integration of NFTs is a battle against crypto Twitter and the rebranding to Meta is ultimately a move to capture the network's user base, this keeps going on and on because companies that do not wish to fade away in time adjust to growing technologies.
Back to Google, ever wondered why Google seeks developers in great numbers? It's a matter of being the finest in the space of tech specialties.
When Google banned crypto-related ads, it pushed a great number of "customers" and "content consumers" to other networks, so in essence, it traded away value for nothing but running in the old model of how things should go.
Over time, the screws on these policies began to lose their fastenings, and now we're seeing a major step that could attract lots of developments.
Google will use Coinbase Commerce to accept payments from select clientele in cryptocurrencies.
Coinbase will use Google's cloud to help it scale its exchange business.
According to a press release, Coinbase will leverage the machine learning prowess of Google’s compute engine and fiber-optic infrastructure to provide an ever-expanding customer base with trading insights powered by big data analytics.
Google holds the transaction histories of the Bitcoin, Ethereum, Litecoin, Zcash, Hedera Hashgraph, and Dogecoin blockchains, which are accessible from a multi-cloud data warehouse called BigQuery[s].
Now we can understand why cryptocurrency addresses now show up in Google search results just as seen in this thread on Leofinance.
It all comes together as Google can serve as a bridge to easy access to blockchain technology. With the tech giant giving access to on-chain data via off-chain queries, a lot more can be built upon this interoperability.
Google understands that the business environment has changed, regardless of the pre-observed flaws of the ecosystem, lots of other things make the technology unique and great going forward. Accepting crypto payments is one thing, soon maybe they will begin paying publishers in crypto as well. The demand for this would be inevitable and would surely put other businesses of likeness on unstable grounds as users could possibly migrate.
Google has a lot of tools, ranging from free to paid, all interoperable with each other. This is the unique thing about the company, all of the frameworks could be ported to blockchain-powered projects, enhancing building processes and creating ease of use and security.
Only the tip of the iceberg, all things work together for good.
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