Hello
nice article, I once read it somewhere:
Knowledge is a snail, creativity is the speed of light.
In one of its strategy papers, the WEF (even though I am not a friend of this organisation) stated that the most important characteristic of employees will be creativity. The companies with the most creative employees will come out on top. One reason for this is that creativity is an exclusively human characteristic, something that artificial intelligence (AI) cannot do. In my view, intelligence and creativity are also two different concepts and should not be confused or equated. I am also of the opinion that creativity does not come from the brain, but has another source, but that is going too far and is more of a philosophical question.
By the way, one of the best books I have read on the subject of creativity is Rick Rubin's book - The Creative Act - A Way of Being.
RE: Creativity In Everything!