e89669e523127d64ab685583c2d2b128fa02b76b
Hi everyone, recently @bulldog1205 came up with a great idea to revamp the entire affiliate system which was supported by the majority of the community including @yabapmatt.

However, there were a few concerns that I personally had which were not addressed in the original proposal hence my downvote. Unfortunately, @bulldog1205 did not want to run the proposal again, which is why I have taken it over. He has confirmed he will support this proposal as well, despite still preferring his original version. Thank you to @yabapmatt for sponsoring the 100k DEC fee for this proposal.

Key Differences

• No more whitelisting of KoLs
  The rationale here is that if someone can't get 10 referrals, there is no point in hiring them. It is not an incentive for someone to be "whitelisted" if they can easily achieve it organically anyway. Therefore, without a whitelist it also acts as a filter for subpar KoLs. Furthermore, this is an additional piece of work for the team/community to vet KoLs, then another additional piece of work to actually implement the whitelisting. Ultimately, I believe it is better to simply NOT have one, it will improve the system and reduce the workload of the team
• 500 bonus credits for using a referral link
  Attribution has always been a huge problem for referrals, in other words ensuring users you refer actually use your link. By giving them an incentive, it allows KoLs to better sell their link and ensure their community signs up using their link.
• Reduced tier 2 requirement from 25 to 10 and add a $100 volume requirement
  This should make it easier overall for users to reach tier 2, but ensures that only players who actually have an impact in the game's economy will end up counting towards a referral towards tier 2.
• Introduce an affiliates leaderboard
  The introduction of a leaderboard serves as an important tool to recognize KoLs and community members who are having the largest impact in new player acquisition. This can also be used in the future to further reward the best performing KoLs.
• Reduce maximum market fee split from 1.5% to 1%
  The vast majority of people will likely not fall under this category anyway, but personally it makes more sense to split the protocol DEC fee 50/50% between burn and affiliates. This should have a negligible effect overall and the rewards lost by affiliates could be analyzed and an additional reward could be implemented for the leaderboard.
• New "referrer" box when purchasing spellbook
  A simple box that can be left blank when a new user purchases a spellbook. It will be greyed out with their referrer's name if they already used a referral link.
• CHANGED rshares bonus to glint
  This was initially removed, but I added it back as it was crucial for @bulldog1205. However, "rshares" has been reworded to "glint".

The Proposal

• 500 credits upon affiliate spellbook purchase (unchanged)
• 500 bonus credits to the person who got referred, ONLY if they use a referral link
• Earn 5% of the end of season glint rewards of all referrals (maximum 100% of referrer's end of season glint rewards)

Players who have referred at least 10 players who purchased a spellbook and has over $100 in volume (buying on primary/secondary market and renting) will receive the following tier 2 benefits:

• 2.5% credit affiliate bonus from the Splinterlands team for primary packs purchased with credits (unchanged)
• 2.5% DEC affiliate bonus from the DAO for packs purchased on sets where the DAO receives a percent of the sales
• 0.5% affiliate commission on all secondary market transactions (buy, sell, rent)
  Please note amounts less than 0.001 DECs will be rounded to 0

The terms of service will also be updated to prohibit players from abusing the affiliate program, including but not limited to referring themselves to use the program as a cashback system or partnering with others to do so. Players found guilty of this may lose all affiliate program privileges and/or all past referrals.

This TOS update is not intended to apply retroactively or trap players who have previously self referred their current account as all referrals prior to this proposal will be wiped.

A special referrals leaderboard will be created for people to publicly view the efficacy of KoLs and reward our existing users who are taking it upon themselves to promote the game to the world. The leaderboard may include:

• Total referrals
• Total spellbook purchases
• Total DECs earned
• Total credits earned
• Total SPS staked by referrals
• Total rating of referrals

Final decision on what data will be available on the leaderboard will be up to the team. Prizes may also be given out in the future for leaderboard position holders, but this will be up to the team/DAO to decide (depending on source of rewards).

Filter for all time and last 30 days should be included, rewards may be given out based on these two categories, rewards can be community, team or DAO sponsored.

A new box for a user to manually enter a referrer should also be added at the purchase spellbook stage, this ensures users are able to enter a referrer if they found the game by themselves after hearing about it from someone.

In order for the team to implement this, all previous referrals will need to be wiped

Problem/Solution Statements

These are within the original proposal, please read in there