You can have "Too much of a good thing." What stood out to me over the last year were the people who couldn't recognize that they were doing exactly that. For instance, without naming names, we'd have some who would post "challenges" in order to raise awareness about Hive. Problem was, they were doing it so loudly and so often, that "Tweet Fatigue" began setting in as my TL was bearing an onslaught of tweets about this subject.
Don't wear out your audience with constant promotional tweets
Day after day, week after week, and month after month, we'd have to endure a daily rain of these "Hive Challenge" tweets, to the point that even I started to tire of them. Now don't get me wrong, no one wants this platform to grow and attract new people more than me. But there comes a time when less is indeed more.
Take the Actifit posts for instance. When I was doing mine usually weekly, I replaced the date format with my own original title. I also made sure to include pics so that one didn't see just the Actifit branding when glancing at my post. In short, it looked more like an account of my walk through the park and avoided "Actfit Fatigue" as it blended in with the other published articles.
This "blending" made them much more interesting and palatable to my audience as a whole. I'm much more likely to click on a post with a pic of somebody in the gym or taking a walk, than clicking on the bright red "Scarlet Letter" running man. Creating more bespoke content can allow your work to stand out and have the impact it deserves.
Let Hive be "The Cherry on Top"
What I do on Twitter, is to fold Hive posts in with my regular tweets. This way, they're treated almost like bonus content, like the dessert you enjoy after a great meal. So if every tweet you share is about Hive, Hive Hive, you're going to wear out your followers. Mix things up a bit, I'd say Hive should make up no more than a third of your tweets. Spread them suckers out! Give your audience an interlude between Hive promotional sessions. Let's offer a delicious main course, with Hive as the sweet dessert with the cherry on top!