Hive is a blockchain blogging platform that was launched on March 20th, 2020, as a result of a hard fock on the Steem Blockchain. Since its beginning, Hive has grown in popularity as the most authentic blogging platform for community engagement, with many believing that it has the potential to become the go-to crypto ecosystem for the world. While there are many reasons why people believe this, one of the topics of popular discussion on the Hive platform is how to get adoption for this darling baby of a blockchain and make it go mainstream.
But there has been a drawback. Onboarding new users to Hive has its own set of challenges because the process of creating a Hive account is not that straightforward, and the only straightforward option comes with a premium. But this situation also created an opportunity for those who are willing to invest in a system in order to solve the problem.
For the above reason, there have been several adoption campaigns to onboard new users and increase the total active users on the Hive Blockchain and the blogging community. However, these campaigns haven't yielded the desired results because they seem like a shortcut to success.
Taking shortcuts to achieve success can be a dangerous move because it shows a false sense of security. Nevertheless, shortcuts can be good to achieve a goal before others do it. But for Hive, there is no need for a shortcut because Hive itself represents the shortcut to success in the Web3 space.
One useful example to show how Hive is positioned in the Web3 space will be how the internet was transformed from relying on a primitive protocol known as AJAX to what we call https/2 today, which helps speed up the internet.
Similarly, the Hive Blockchain has the potential to transform users' experiences in the Web3 space. With its robust technology, the continued development of new features, and the expansion of the community through organic growth, Hive is poised to be in the leading position in Web3 social communities' platforms.
I have been in the blockchain blogging community long enough to know a platform that has the potential to be in the leading position in this space. I created my first Hive account in 2020, probably around the time that the platform just landed. But, because of my commitment to other platforms, I never did anything with the account. I came back in December last year, when every blogging platform I was using closed up. Loop crashed, Tribe failed, Uptrend closed up, and even the mighty readcash went down.
Note that all the above platforms came about at the same time Hive started. They all went down because there's no self-sustaining mechanism or selling point for those platforms other than to make money.
What does this mean for Hive?
These days, there seem to be one or two new social blockchain platforms coming into the space, while at the same time, every Web2 platform is doing all they can to innovate and migrate to Web3. All these are done in a bit to gain internet users' attention and win them to their platforms. The users' attention war is real, and it is a known fact that the time of the reigns of web2 platforms is coming to an end as the world internet space is moving towards Web3 dominance.
Every Web2 platform wants to innovate for Web3 to stand a good chance of competing for users' attention. But, for Hive, there is no need for innovations because Hive is a full proof of what a Web3 platform should be. Based on this fact, Hive does not need a shortcut to succeed, but instead, it's the shortcut to success in the Web3 space.
When we talk about adoption, we try to compare Hive with web2 platforms such as Twitter or Facebook. This kind of thinking creates uneasiness that can force someone to start looking for a shortcut to reach their destination. Hive should not be compared to any web2 platforms, and there's currently no other Web3 social blockchain platform that is as efficient and effective as Hive.
Everything built on Hive is well thought out and represents the solution and a shortcut to success in the crypto space. We cannot make it more appealing than that, because Hive has proven to be a solid and secure blockchain that is fully decentralized. And that's the selling point that will eventually draw people to this place.
The probability that most of the new Web3 platforms will survive the test of time is very slim, and when they all fail like the ones I mentioned in this article above, Hive will still be here to accommodate their users. The future is bright for Hive; everyone will come to appreciate this blockchain very soon.
The information in this article is the author's opinion, it should not be taken as financial advice. Always do your research before investing in any digital currency.
The lead image is from leofinance