Direct from the desk of Dane Williams.
Why businesses will be first movers to Web3, bringing the masses along with them.
If you’re concerned about crypto n00bs transitioning from Web2 to Web3, I just have a single word for you.
Chill.
There is no need to worry about how the process is looking right now in the midst of this mini bear market we find ourselves in.
Because over the long run, the transition to Web3 is inevitable.
Businesses, with the goal of minimising the risk of losing their ability to put their offer in front of their followers will be the first to move.
And from there, a move from the masses is inevitable.
Let’s explore this prediction a little deeper.
Consumers just want their lives to be made easier
Your general man on the street doesn’t give 2 shits about Web2 vs Web3.
All they want is for the apps they use to make their lives easier by solving whatever problem they’re designed to solve, in the most efficient way possible..
When it comes to apps on Web2 vs their decentralised Web3 counterparts, consumers currently face a tradeoff:
- The performance of Web2 based applications, vs...
- Retaining ownership (and thus being able to share in the profits) of those on Web3.
But remember, from the point of view of a consumer, there is only one thing that matters
That being that whatever application they choose to use, solves their specific problem better than anything else on the market.
And right now, Web2 based applications are the clear winner.
Performance metrics such as speed and simply how easy they are to use, makes Web2 based applications an easy choice for consumers.
There’s just no sugar coating it.
When it comes to simple day to day online activities like communicating with friends, sharing your life and interacting with your community of choice, all that matters is that it works.
Web3 dApps are so hard to onboard and use that you literally can’t pay people to take ownership of theri data and empower themselves.
Let that sink in for a second…
But money talks and businesses like money
Okay, now that the doom and gloom has sunk in, let me lift you back up with a dose of Web3 positivity.
I truly believe that the transition from Web2 to Web3 is inevitable.
Why?
Because its business owners and entrepreneurs who NEED to make a profit, are going to lead the transition from Web2 to Web3.
That’s right, the first group of people who are going to make the transition from Web2 to Web3 are businesses.
Basically anyone who has a monetary interest in their account’s followers and the ability to use it on an open network to promote their offer.
On Web2, the risks that businesses currently face are just too high.
Right now, they’re using Web2 social media to maintain communities and promote their message on platforms that a third party can take away at any time.
Their ability to promote and do business is literally at the whim of an unpredictable tech company, whose sole purpose is to make money for investors.
Sure, the sea of regular consumers with Web2 accounts that they are currently able to market to means the potential rewards far outweigh the risks of handing community ownership over to a third party.
But common sense says that if there is a risk, it would be good business to minimise it.
And this is exactly where the inevitable onboarding process from Web2 to Web3 comes into play.
Hive offers a stable Web3 solution for businesses
Hive is a decentralised, open network with a primary use case of allowing immutable on-chain social media-esque activities.
Moving a business’s social face onto Hive is the perfect Web3 gateway that not only allows them to do what they already do on sites like YouTube or Facebook.
But thanks to the decentralised nature of the Hive blockchain, they retain full ownership of their immutable account.
Most importantly to businesses, all of their followers that they rely on being able to put their offer in front of on a daily basis to make money, are tied to their Hive account.
Everything they choose to publish remains untouchable thanks to the power of the decentralised Hive blockchain, accessible via a series of different front-ends.
Thanks to the Hive blockchain, no third party is able to delete content or take a business’ audience (and thus ability to generate an income) from them.
The transition from Web2 to Web3 is inevitable
But even led by businesses, the transition from Web2 to Web3 will continue to be a slow one.
The thing is, they don’t have to stop using Web2 social media overnight to onboard onto Web3.
They can and will be used together as the transition plays out.
Led by businesses, centralised legacy platforms over time, will become nothing more than an onboarding tool for a Web3 account.
It’s just a prudent business decision to go down this path and thus, it is inevitable.
Best of probabilities to you.