In part 2 of my mini series about split-testing and tracking on Leadsleap I take things to the next level by embedding a snippet of tracking code onto a landing page so that I can see which traffic sources, and which lead capture pages, are delivering confirmed subscribers to my mailing list.
In the previous video we simply looked at how to get a rough idea of which sources and lead capture pages were performing the best by checking the "Actions" column of the 30 day stats page. If you missed it, here is the link: @hirohurl/leadsleap-training-videos-30-how-to-split-test-lead-capture-pages-on-leadsleap-part-1
Checking the "Actions" column is a useful "rule of thumb" but all it measures is how many visitors "did something" on the lead capture page. As we see in today's video, not all the action takers actually opt in or confirm their subscription.
By pasting some code on the post-confirmation Welcome Page (or thank you page), you get a much better picture of where your subscribers are coming from and which lead capture page they pass through. That will make your split-test much more accurate.
Once you know what steps to take to set up this more detailed tracking system, you will see that it is actually very quick and easy to do, provided that you have already created a thank you page that you redirect your subscribers to immediately after they have confirmed their subscription.
Watch the video for all the exciting tracking and split-testing details:
A More Detailed Tracking Option
As there are two tracking columns, you could use Column A to track subscribers who complete the opt-in form, and Column B to track subscribers who go on to confirm their opt-in.
To do that, you would need to create a post-optin Thank You Page where you would post the Column A code snippet, and then a post-confirmation Welcome Page where you would post the Column B code snippet.
That would show you how many people are opting in but not confirming their subscription. If you discovered that a lot of people were not confirming, then you would need to tweak the first Thank You Page, and quite possibly the CTAs on your Lead Capture Pages. But all that would be a good subject for a future Leadsleap Training Video.
Get started with Leadsleap for free here:
https://leadsleap.com/?r=hirohurl (affiliate link)
Cheers!
David Hurley
#InspiredFocus
