I already talked about this ~3 months ago, and to tell you the truth, I didn't feel that so many of you cared about this at that point in time. It's totally fine though, we are all different and we focus on different things. @nathanmars agreed with me though, or at least with one very specific thing I mentioned:
You need to connect with people on a personal level. You need to find the "sweet spot". You need to find out what "the masses" will listen to. "WEB 3.0" and "Crypto is king!" doesn't do the trick for the average Joe or Bob. - Word Of Mouth - FLAWLESS Marketing
I have several years of brand building experience and I was able to run my own brand building business because I did things different compared to most of my competitors. The things I did not only worked like a charm, I was often able to pull in massive results because I fully understood how brand building, the way I wanted to do it, would benefit my clients more than what many of my competitors could offer them during that time. That is the reason for my success in brand building. I was unique in what I did, and even though I had great reviews, clients from all over the world and whatever, the results I got was definitely the decision maker for most of my clients.
However, I also touched on this subject in my previous "Brand Building - Know, Feel And Experience The Brand" article, and both my "Social Signals For Growth! | Twitter Marketing" and "How I Maximize Exposure For LeoFinance" relates to that same subject and what's stated within those articles are important for the overall growth, buzz, hype & rankings according to me.
This time, I will talk about our recent "Twitter Push", how we managed to do it and perhaps the most important part, why we had such an amazing success with it.
Successful Marketing
I warmed up for the coming "projectblank" and replied to a tweet. I shared that tweet on Hive using the LeoFinance interface and the only thing I asked for was a like on a tweet. That is how simple it was for us to reach new heights, build hype & put LeoFinance and Hive in front of hundreds of people.
This is what I am talking about:
So, with 2 retweets and only 17 likes on my tweet, (and I say only because 17 likes are nothing in comparison to what I will show you shortly), we pushed Hive and LeoFinance on Twitter and we reached 431 people with my tweet alone. The coolest part is that we saw dozens of tweets about Hive & LeoFinance from a bunch of different people. Meaning, more exposure.
This is where things are getting very interesting, but I am sure that most people wouldn't be impressed by these numbers at all.. Because they aren't looking at things from the same perspective as me.
You can see that I only generated two link clicks, which means that my specific tweet didn't bring more than two people directly to LeoFinance. Two people out of 431 impressions, which basically means 431 people who saw my tweet, clicked on the tweet url. Two people came to LeoFinance because of that tweet. While I obviously understand, like the rest of you, that two people aren't worth much in terms of Ad revenue or direct growth, it still is potential new Hive/LeoFinance users. That means, a potential to get more content, more tokens distributed and staking of tokens.
What's more interesting though, is the buzz we created and the underlying brand building. We put LeoFinance on the map. We talked about LeoFinance and Hive.. People will remember hearing about it as days becomes weeks and weeks becomes months..
- That is the true potential for growth!
Never heard of LEO before this comment.
That is not due to my tweet though, and I wouldn't take credit from others work. @onealfa.leo is the man behind the tweet that generated the most likes, buzz and results.
With a whopping amount of 55 retweets and 180 likes in total, @onealfa crushed it, and will receive $25 worth of LEO tokens according to CrypStreetBets. Think of my tweet again. 2 retweets and 17 likes.. 431 impressions in total. Just think of the impressions onealfa had with his tweet.
Also, some people might think that it's a waste of time and that we should ignore these specific twitter accounts due to the recent gamestop-things we've heard, because many people question the legitimacy of these twitter accounts. Many seem to believe that they are fake accounts that is just trying to take advantage over the recent hype & craziness to gain followers...
- That's totally fine!
I don't care about this account being fake or not. It's not him specifically I am trying to get on board LeoFinance and Hive. I take advantage of the recent hype & craziness as well, but I do it in a different way than others. I use the clout to push Hive & LeoFinance in an attempt to reach the masses.
2390 followers. That is a massive opportunity to reach a lot of people I wouldn't have reached otherwise. Sure, let's say that 390 people are from Hive & LeoFinance, which I doubt. That still gives us 2000 people I can reach using Twitter. I can reach these people with the use of a simple tweet...
However, if we combine our efforts, and if we work like a team, liking and retweeting each others tweets, we will have a better chance of getting traction and generating buzz.
It doesn't matter if you have only 2 followers. For each user we pitch LeoFinance and Hive, we increase our chances of gaining more followers, which leads to overall growth with time. Everything counts, as things will add up quickly. The more the merrier so to speak.
By doing the things we did these few recent days, we did not only put LeoFinance on the map. We showed "the masses" that we are a strong, healthy and engaging community by showing up in numbers. United we stand, divided we fall. It's perfectly okay with promoting Hive/LeoFinance on your own, where you see fit.. But we will have better results if we are working together, as a team. As a unit. This proves that.
It even got this person to question other projects, things that he thought were "the best". We pushed LeoFinance through the roof this time, and we saw great results that will benefit us in the long haul.
Best part of this whole shebang? - Look at the number of retweets and likes on those tweets.
46 retweets & 192 likes from sceptics, non-believers, believers and crypto-enthusiasts just to name a few. That is word of mouth marketing. That is brand building in a nutshell.
A Clear Win For Hive!
As LeoFinance happens to be built on Hive, our previous efforts in promoting and generating hype for LeoFinance and LEO also put Hive on the map. This is what we should be doing. Don't solely go after a billionaire, even though in theory it might take only one billionaire to make Hive thrive. Take advantage on the smaller opportunities that is lying in front of you. Promote Hive & LeoFinance where it's related and accurate. Talk about the blockchain where it fits. Work as a team and retweet & like each others tweets. That's how winning is done.
- That is how brand building & marketing takes us to the next level.
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