"The streaming revolution has democratized entertainment, giving audiences unprecedented control over what, when, and how they watch."~Unknown
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Greetings To All Readers!!
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The rise of streaming platform YouTube, Netflix, Amazon and Hotstar change the way to consume entertainment. In the past viewers used to visit theatre and cinema halls to watch movies and dramas. Now technological development shifted the traditional theater industry into Tv Streaming Platforms that made entertainment available in the desire time frame as well on their desire location.
Changing Consumer Behavior :
Shift of entertainment from theatre to streaming platform had influence on the audience behavior. High quality content is accessible by consumer in affordable subscription charges on Netflix, Amazon and Hotstar. This shift in consumer preferences created a gap in which theatre culture has to face implications and challenges for audience attention in the large market place.
Competition for Audience Attention :
Competition for audience attention doesn't exist in theatre and streaming platforms but within the streaming platform. A tug of war has begin among content creators of streaming platforms to produce high quality and attention seeking content. Introduction of Netflix, Amazon and other streaming platform available on internet save viewers from traveling hassle and expenses. They can enjoy varieties of content from their bedroom whenever they want.
Impact on Ticket Sales and Attendance :
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Modern streaming platform has badly weaken the traditional theatre as source of entertainment. Audience prefer to get Netflix, Prime Video and Amazon subscription over watching drama or play in threatre. The decrease in ticket sale and attendance of the viewers discouraged the traditional entertainment industry.
Challenges and Opportunities for Theatre :
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The rise of streaming platforms created challenges as well as opportunities for theatre industry. By contract with streaming platform theatre artist can reach a large audience from different corners of the world. Audience would know the uniqueness of theatre performance and embrace the efforts of theatre artists. In live performances of streaming platforms theatre industry could make it's journey a win, win.
Preclude Remarks :
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By embracing the technological advancement in the field of entertainment industry we can save our time, travel expenses and consume entertainment whenever and wherever we desire. Theatre industry should cherish the opportunity to reach global audience and present its performances in the large market via streaming platform. There is always a way, where is a will to do something.
"Theatre is an art of looking at ourselves."~Augusto Boal
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This is 100% Original Content.
Images used in this picture are designed by author otherwise source and credited.
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