Web 2 and Web3 are completely different. While Web2 is more like exploitation, Web3 is far from that. In Web3, individuals are in control of their activities. Also, marketing within Web3 is very much different from Web2 as well.
While Web2 is solely owned and controlled by big corporations, Web3 is decentralized, allowing users to be in full control of their data. Hive blockchain as an example of Web3, in Hive, there is transparency, dependency and individual control without any authority trying to manipulate or control everything.
Web3 is always like that; it gives room for individuals' contributions instead of one person making decisions on everything about the blockchain. One thing I love about Web3 is that acknowledgment of ownership and individual privacy which is lacking in Web2. In Web2, corporations are only interested in feeding you with what they want, and there is no privacy.
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Hive is a blockchain where people from different walks of life come together to build togetherness while engaging in different community activities, building long-lasting relationships alongside earning. That's to say Web3 marketing is focused on communities where individuals create original content and participate actively in different community initiatives this fostering unity and collaboration.
Also, there are so many benefits in Web3; In Web3 marketing there is a concept of tokenization. This opens opportunities for marketers to get rewarded by getting tokens, staking rewards among others. All these promote community engagement and users' active participation in community initiatives.
The ability to make cool stuff using our personal computer is simply graphics. In Web3, graphics are extremely important because we humans are attracted to what we see. It adds life to our creation and makes an article easy to read.
I can't imagine reading a very long article without seeing a single design; that reading would be very boring, but with a well created picture attached, it makes me want to keep reading. That's one great feature of graphics in Web3. In Web3 like on Hive, there are so many gaming communities, and these communities have lots of animations and pictures that developers and artists make in order to draw users' attention.
Graphics add unique colors to everything. Like on Hive, we have great artists who create beautiful and cool designs, these designs attract so many because of how appealing they are. . And for gaming communities, these artists also make great designs that harness their full potential. In being creative, it's one skill I would do well if only I put my mind to it. I don't really have any connection with graphic designers but it is a tech skill that is worth learning. In making my choice, I prefer Web3 to Web2. Unlike Web2 that is all about adverts, Web3 is more interested in building a community where everyone comes together.