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The backbone of every business is its customer and it's the customers that determine the profit level of an organization. The more customers a business venture has, the more it generates more profits. Few people know about this, that's why they can pay so much to ensure marketing of its products thrives.

What is marketing?

Marketing may mean different things to different people. For the course of this write up we can see marketing as a process of announcing what you have or do to many people for them to know about it. Marketing is a conscious and deliberate effort tailored toward making people know what goods are sold and what services are rendered. Through marketing people's attention is brought to the knowledge of things which were before now not known. When this happens in businesses it propels more sales. In other words, marketing is taking products and services to the reach of the people.

types of marketing

Basically, there are two types of marketing: one is the traditional or conventional marketing. The second is digital marketing. Whatever form you wish to use, the result should be to increase sales. Both marketing strategies are to reach a target population, hence it should be used effectively.

In this generation that competition is so intense among producers of the same products, it is through marketing and branding that one can have an edge over another. Most times, better products can have a low patronage because of ineffectiveness in marketing. If you don't tell people where you're, nobody will know your whereabouts. The same applies to marketing.

Marketing is not only applicable to goods and services but also in all human endeavors. In religious organizations and movements of any sort, there is a need for effective and radical marketing. People will only join a group or movement when they hear about it. Without which it is impossible.

Growth in business is as a result of proper marketing strategy. The more the population, the more patronage and the more the patronage, the more the rate of turn over which will translate to more profits.

However, not all business ventures and organizations enjoy the fruits of marketing. Some people have spent a lot of time and resources marketing what they sell, yet the result does not change. This can be attributed to so many factors. One of such is the use of the wrong marketing strategy. Going to the target population that can not afford your product. And also poor quality of goods and services rendered can stand against all marketing efforts. Hence, what you market to the people should be what they get when they patronize your product.

One of the things people should pay attention to in marketing is the target population. Let your target population meet up with the product you're selling if not you may hardly have patronage.

Let me use this opportunity to appreciate the #inleo community for their commitments in marketing #hive through the various #zealy campaigns, it has help brought in new members to hive thus making it an interesting #web3 platform among others.

People should not downplay the efficacy of marketing because it's a great tool for growth and productivity in all facets of human endeavors.