The community is the key to this growth.
But why should we try to grow their revenue?
If anybody hasn't seen the latest announcement from the Leofinance team then you can check it out here in the link below.
LeoAds revenue sharing.
I would recommend reading the full post but the summary goes a little like this.
- New distribution model for Ad revenue.
- Take this monthly revenue and buy LEO from markets.
- Distribute this as staked LEO to all wallets with existing staked LEO.
- Estimated at 4%-10% APR on your stake at current levels.
- Expectation to move this target higher over time.
So in summary:
By helping to grow the Leofinance traffic and ad revenue you are actually increasing your own earnings which will then be paid into your wallet every month in the form of interest payments.
All Leo holders will now be in charge of the yearly interest on their own investment.
We were already stakeholders in the business but now we are active stakeholders with a role to play.
Exciting times.
What is our starting point?
It is hard to be specific on this point as I don't have the full information that the team have but from the report we can assume that the monthly ad revenue is at $4000 on average.
Ad revenue varies greatly month-to-month, but it almost always surpasses this $4,000 figure. This means that we're on track to bounce in this range - this is also without much focus on growing LeoFinance.io in terms of our core KPI.
We can do a lot better than that.
I went back to the last published Ad report when the team used to post the monthly stats for visitors and views that the community could look at. The last published report was in January of last year and the site was a lot lower down the rankings than it is today.
Going back to the September before that we can really see how the platform has grown in the time since.
Also could we get the LeoAd reports back again. They were fascinating to read through.
In September of 2020 the stats were looking like this:
- Alexa ranking of 353,122.
- Monthly active users of 220.
- Ad revenue of $555.
- Ad impression of 6,000
- Unique visitors at 31,000
- Page views at 127,000
Now look at where we are by todays metrics.
- Alexa ranking of 57,346. Up 295,346 places.
- Monthly active users, 1200. Up by 980 users.
- Ad revenue of $4,000. Up $3,445
- Unique visitors at 83,000 up by 52,000
- Page views at presumably up near 400,000.
So in the past 18 months the site activity and userbase has grown by roughly 5x to 8x across the board.
Is there any reason why we can't do the same thing again over the next twelve months?
Set goals and targets for the next twelve months that we can achieve as a community and be rewarded for that growth.
Web3 at it's finest.
Community ownership and responsibility.
If we can increase ad revenue to $12,000 and suddenly be looking at 12% - 30% APR.
Sounds good, doesn't it?
What could we do to at least double those numbers in the next year.
Some of these would require support from the main Leofinance team but even without that we could make progress as individuals.
SEO. Search Engine Optimization.
This is a hot topic on the site at the moment and by improving the quality of the content here we can improve our visibility in the top search engines. I wrote a few tips earlier this week on how to make some of those improvements.
Basic SEO.
Also we can create more outward facing content which people are actively searching for outside of the hive eco-system. Content that is helpful to a lot of people.- How to install metamask.
- What is Cosmos blockchain?
- Top five playtoearn games.
- How to create a Bitcoin wallet.
These are all of the things that I was searching in the early days and clicked on a lot of sites to find help.
- Semi-Professional writers.
A core team of writers sponsored by the Leofinance account to research and create content on popular topics. Looking at the frontpage of cointelegraph there is no reason why our much larger team of writers couldn't produce better and more popular content than their site which is currently sitting at #4041 in the alexa rankings.
Change curators pick to sponsored content on the front page and use the leo.voter account to 100% whitelisted authors who go out and create optimized content on hot topics and research new projects. It can also be used for projects that want to gain an audience and release a post onto leofinance as a press release to get real engagement.
Personally I think that our front page is far sexier than theirs but it is just a bit too Hive centered to interest external viewers who don't have the interest in Hive, yet!
Content contests.
Simple but effective. The Leofinance team did trial this with the polycub launch to try to gain pageviews and jump on the back of sponsored press releases by rewarding the creation of content around the polycub defi platform.
What if instead of a topic with a very internal and niche viewership that every week the challenge was to write an SEO formatted article on a hot topic. This week could be Elon Musk buying into twitter. Next week could be the launch of a new playtoearn game. Piggyback on trends that you know will be getting searched and put our content in front of this audience. Prizes could be in liquid LEO or again in votes.
Share content everywhere.
The last one is the simplest one.
Share direct links to the content here on Leo and bring in direct views. It can be as simple as sharing to twitter but this is a far shorter boost to the platform as a lot of this content fades away over time. Slightly better on reddit or Facebook if you can get it trending then it could bring more and more views over time. The team has recently started sharing on tiktoc and there are multiple platforms that could be utilized,
This could even be tied to the current POSH initiative by Acidyo who has already built a system to reward users who share content and receive engagement through the POSH token. Maybe the Leo team could add a bit of buying power to the H-E token and make it more valuable to share your content or else create a similar system where the content that brings in the most views receives reward for it. This especially encourages newer users to create quality content as they might not get the community vote but if they can create evergreen content for the platform they will see the rewards for their effort.
These are just a few thoughts for the community and something that i will be thinking more on for the next while from my own perspective on how to improve my activity on site.
All of your ideas are welcome and worth discussing.
References:
@leofinance/december-january-leoads-report-or-tokenized-attention-and-platform-ownership
@leofinance/september-ad-report-crushing-all-time-highs-for-daily-ad-revenue
@niallon11/learn-the-basics-of-seo-search-engine-optimization