These days the internet is completely dominated by web2 platforms which are very much centralized and have the entire power in the role hands based on which they can all of the decisions and the actions that they are taking are based on the factors that they are going to be deciding about how they're going to utilize the data as well as what is going to be the method in which the uses are going to be interacting with the content that they present as well as the content is also going to be targeted towards the users according to a lot of factors which is also going to be decided by them only as per how they are going to be the target and what you are going to be the factor which is going to decide that.

Everything that is done on the platform is been decided by the authorities who have the power to make sure that whatever is being presented is being gone through as per their own needs and the thing that they want to present to the users because of which the centralized platforms have a very huge amount of control in order of what is going to be content that uses are going to consume at the end of the day and making sure that all of these things are going to be in such a manner which they are going to present does influence us in a lot of ways which is going to be affecting our decision making to a very huge extent which is why it is something that people are looking towards getting a bit of a better alternative and this marketing strategy which is shoved down our throat as something that people are willing to go away from.

There is a vast amount of data available about the US in terms of every factor that is involved with us right from the online behavior of hours as well to the things that we are even just thinking about purchasing or making some investment in any field everything that we do online is getting recorded and that particular data is being utilized by these plan form to be providing us the targeted advertisements which are going to be feed to just make sure that it is going to be the actual thing that we pick has it is going to match or demands and that is what is very much the keys about Web 2 marketing these days.

The biggest fact about this is that no money would think that it is going to be a serious problem as they are only collecting the data to be providing us with the best of also the most relevant options that we are looking for but at the same time people may forget that it is utilizing the data that is very private towards and can be used in many unethical manners if it get leaked and that is something that happens at a very huge frequency as well in the real life we can see and that is something that we need to be consult about because it races a lot of concern on privacy and use the control because the data is something that is supposed to be having a bit of a privacy and needs to be handled a lot more sensitively rather than such easily which is being handed over the companies just for providing advertisements.

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But now comes the Web 3 platforms, it has changed the entire game because the one thing that the Web two platforms had which built everything on that Foundation was privacy and data which was used to control their data and give it away to the companies to be providing the best deals but the case in web series different as it is just going to be giving the privacy completely back to the uses as no data is going to be collected as soon as there are going to be additional methods in which privacy is going to ensure such as utilizing blockchain Technology.

Upon the Web 3 platforms, users are given total freedom on how they want to control the data as well and there are also be going to be many options to ensure that privacy is maintained at the highest of levels because the transactions done utilizing the blockchain are going to be secure and encoded in a very secure manner apart from that there are going to be options to be creating portable profiles that they can be used for different applications keeping the data different for each one of them and sharing privacy to even better levels.

The transparency that Web Three platforms offer is one of the best because they are going to be communicating regarding how the data that they are collecting is going to be utilized and what is going to be the actual need for getting the data and this Collection of data is also done by the consent of the user and nothing happens without the consent of the user and this is the shift that is being focused upon quite a lot by the developers as well as used in marketing in the web platform which is something that is a lot of people are appreciating right now.

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One of the marketing strategies that Web 2 platforms have been using over a very long amount of time has been by influences who are going to be the individuals that are endorsing their products in such a manner which is going to be also appealing to the customers to purchase them and that has been a very big trend from a very long amount of time and that has been something that people have been believing in a manner which has been affecting their decision making as well.

However, the traditional influence the marketing does not have the same weight in the three platforms because the community built over here is based on a lot of trust and authenticity as well and the people who are over here do believe to be operating within the established reputations that are being followed by the specific blocks and community which is partnering with these influences are going to be only helping them target a very specific audience who is going to be generally interested in the web 3 space rather than target in the entire crowd which has been happening in the Web 2 platforms.

All in all Web Three has its advantages over the web platforms not just the marketing terms but in a lot of other regards as well it has a lot of advantages over but still, it is in its growing stage and it's Pretty new at that moment which is why it is going to be taking a lot more time then what it is at the moment and surely will be growing to be one of the most leading platforms that will surprise a lot of people right now and even surpass the web 2 platforms and destroy its domination over the years.

Empowering Users, Earning Trust: Marketing Strategies for the Decentralized Web

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