In recent times there have been a lot of changes and upgrades that are been happening to almost every aspect of our lives. There have been very much emerging as the next big things in their respective periods which is going to be something that is emphasizing on a lot of particular aspects which has been forced in the changes in the previous and that is happening with the internet as well because it has been one of the most influential things in the entire human history which is now on the going a lot of transformation in the recent times.
Web2 platforms which are the centralized ones and have a lot of power over themselves self have been the dominating players in this industry which have been now slowly losing their Crown as the newer competitors are catching up and also providing even better benefits than what centralized platforms had to offer and that is one of the reasons why a lot of people are preparing to switch and are also looking at the Web 3 platforms as one of the future aspects that are going to be adapted at a very use hill in the upcoming years.
One of the biggest downsides of the centralized platform is their data ownership which is something that is a very fundamental difference between the Web 2 platforms and the Web 3 ones. The usage of data is a clear bridge of privacy or is a very big threat to the actual sense of what privacy is all about and that has been one of the biggest concerns about these particular platforms which are right now reigning Supreme and controlling most of the market in the entire world right now.
The marketing strategies that have always been prominent once that got utilized in these web to platforms have been very much dominating with the help of the data that was used to provide the targeted advertisements to the users by keeping a lot of factors in the condition which has been the primary source of gaining the data as well as also giving out those advertisement based on that particular data which has been very much effective as well in controlling the narrative as to what they want to be pushing to the users to be getting the actual thing what they are looking for but the choice has been already made by the company who is providing that ad.
The Web 3 platforms have a completely different approach as data ownership is something that is something that does not exist on the Web platform because your data is going to be completely secure and always going to have the choice of consent to be provided to the website as per how their data is going to be utilized and the transparency that is available on web 3 platform is very authentic as well as there are additional methods in which security is being ensured.
With the addition of blockchain Technology in web platforms it has been one of the safest medians to be involved in as there have been a lot of data bridges and other unethical activities that have happened over the years in the web to the platform which has already lost its trust in the public quite a lot which has been a very big issue because of which a lot of people have been also looking for a better option and web three is providing a lot of verified records of every activity that is happening in the platform which is why uses and now looking forward to getting more trust as well as also the uses are going to have the ability to hold the brand's account table for their actions is a very nice ability to have.
Marketing on Web 3 platforms is a bit of a different aspect than comparing it to the traditional form of marketing because over here it is always going to be a very good strategy to firstly build a very strong community as well as an authentic relationship with the audience and that is going to be one of the best methods to start with after that transparency is going to be a very good key to be working up on because blocks and Technology is always going to have that and utilizing it to your benefit is surely going to be keeping a lot of people engaged as well as also keeping the incentives available for engagement as well as loyalty is a very nice strategy to be implemented because traditional forms of Influenza marketing is not going to be that much effective in the web 3 space as over here people are very much niche based.
Overall it is going to be a huge shift from the traditional platforms to the newer ones as they are taking over the market as well as everything that was involved in the traditional form of marketing as well as everything that we approach it as is also changing and the new benefits that it has to offer are also something that is why people are getting drawn to them and the web 3 platforms are still at a very infant stage and have a very long way to go and in that particular time, we will be seen a lot of innovative changes that are being happened as well as the special marketing strategies are also going to emerge for the web platform as the time passes.
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