LeoGlossary is a very important project for LEO especially in light of what is happening with the platform and addition of revenue streams.
One of the most anticipated feature was the development of LeoAds. This went live on November 1st, with the first purchase occurring a couple days ago.
When we look in the @leoads wallet, we see this:
There are 6,729 LEO, with a rough value of just over $350. The price saw quite a jump so we aren't sure what the total USD was this week. For the sake of this article, we will presume it was $250.
On annualized basis, this means the revenue from ads would total around $13,000. Naturally, the goal is to increase this a great deal.
LeoGlossary is one of the projects that seeks to help this along. In this article, we will explore how the goal is for LeoGlossary to pull in more revenue than any other single source.
Lots of Pages
This is obviously a bold claim. For this reason, the bar is set rather high. However, there are some pieces already in place that will assist in this manner.
LeoGlossary started about 16 months ago. This is not a new project. Recently, things were kicked into overdrive as the focus expanded.
Nevertheless, we have some benefits going that should help the entire platform.
It starts with the number of pages.
As of this article, we are closing in on 3,800 pages.
It is a total that keeps growing everyday. The goal is to try and push top 4,500 by the end of the year.
Why are pages important? The simple answer is it provides more opportunity at ad revenue. Each page should have an ad on it. At this moment, we are unsure of what the ads will look like on long form content. That said, there is opportunity in this area.
Lots of Links
This is something we discussed throughout the entire life of the LeoGlossary project. Like many aspects of it, we are seeing this taken to a new level.
We recently started building out the movie section, modeling the idea of a Rotten Tomatoes or IMDB. Ultimately, we look to incorporate decentralized voting into the pages, something that is rather unique.
For now, we are building pages. There is also linking taking place.
With films, there are a lot of pages that go together. Here is part of the page for Bruce Willis.
Most of the films he was in will end up having pages that are linked. At the same time, the film pages also are tied back to his page.
As film terminology expands, more links are being built in to each page.
Useful Service
The idea of LeoGlossary was always as a place of reference. This has not changed. We are looking to provide users with lots of information and a resource they can keep coming back to.
Fortunately, this is not limited to any one area. We already have a strong basis in cryptocurrency along with finance. Music is slowly starting to develop. Movies are requiring a lot of pages to compliment the plots, including professions, cities, genres, and crimes. This is just a sampling of some of the areas we are delving into.
That means we have a chance to rank in the search engines. Another key is that we are going to keep the LeoGlossary linking throughout. No matter what the topic, we will build pages for it.
At the moment, InLeo is a new site according to the search engines. That means it is going to look for refreshing. Here is another area we stand to gain.
Updating Older Pages
Each day, a couple older pages are added to. For more than a year, it was suggested that people go back through their older content and give it a refresh. How many people do you think did that?
Yeah. None.
Well, LeoGlossary is doing it on a daily basis. We have a few pages with a year or more of age being redone. This is an expansion of what is written along with more linking.
Search engines like when information is updated. To them, that feeds into the idea of relevance. That is why it was suggested to people.
Virgin Territory
The ad revenue buy this week likely came almost exclusively from Threads. With the site being almost non-existent to the search engines and content really not formatted to rank well, the revenue generated can from the threaders.
That is okay for now. However, success in this realm requires organic traffic. This is tough to get but it is why LeoGlossary, for the most part, is virgin territory.
If we have little-to-no revenue being generated now, over the next 6 months we can grow this into a consistent revenue producer. The pages are there to start the process.
The Future
Simply put, the first major goal of LeoAds has to be $10,000 worth of ad buys in a month. That is roughly a 10x from here. That is nothing.
To achieve this, LeoGlossary is going to engage in a massive buildout over the next 6 months. Expect to see another 3,000+ pages added over that time. This number could increase if we get a few more people helping out with the project.
Once we get some pages filled and to the point where they are deemed acceptable to really show, we will pass them around the Hive social media community. We are probably a couple months away from giving the wider ecosystem an update.
For now, we simply are going to keep building. Hopefully, with this advancement, we can start to get some UI adaptation that will help to structure things better.
One final note:
Do not look at where things are now but where they are heading in the future.
LeoAds is only in its first iteration. Right now, ad clicks are important. However, people need to start thinking in terms of pageviews. That is where the real money in. We need to start working towards 1M pageviews in a month. When the team develops their own ad platform, the solicitation of direct payments to Leo for ads on the site can begin.
When pageviews for a site are higher, more money can be charged.
LeoGlossary is already going to be positioning itself to get as many pageviews as possible.
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