What does CTR stand for?
When analyzing your sent emails on ListNerds, you probably noticed that there's an abbreviation there that says CTR. Although it's probably clear to most people that are sending emails, I sure don't want to dismiss those that are wondering what it stands for. We all came from a point where we didn't know anything and still had to learn about email marketing. I personally never did anything in email marketing in the past, but I do remember the CTR abbreviation and what it means.
It stands for "Click-Through Rate".
What's the point of checking the CTR?
It's probably more important to discuss what this actually means in terms of how valuable this metric can be for your personal analysis of your mailing behaviour. As with the number of openings and clicks, the CTR tells you something important from which you could learn.
If you send out 1000 emails, and 100 people open it, but only 25 people decide to click on your link, this means your CTR is only 25% which is low. That means that 75% of the people reading your email weren't interested in clicking on the link. If they didn't click on your link, they can also not verify your email by voting it. This means you missed a shot of getting closer to the 20 upvotes needed to earn LISTNERDS. Such a shame!
You could say that the number of openings increases with good catchy titles in the emails, but that's not the only factor so not guaranteed for more openings. I personally find it important to see how many people decided to click on my link, from those opening it. And on top of that, how many voted. The voting is still a bit of a grey/unknown area so it seems. I personally don't have enough CTP power to vote on all the emails every day, so this may be an issue for others too.
If your CTR is somewhere between 80-100% I think you're doing fine/great! I strive to be above 80% and so far most were in the 90% range so I'm happy with my CTR.
How to improve your CTR
Create high-quality emails, proofread the content, check the links and use the preview option to make sure you haven't missed any spelling errors or links in there. It baffles me to see how many emails are sent without even checking if there's a link in the email. That's an opportunity gone to waste. Let's try to avoid that.
I believe if you write a good email and/or link it to a site/blog where you give more insights on the topic and (I think this is important!) add your personal touch to it, you will find more connections and therefore people will next time be more likely to click your email links again. Building connections takes time and effort but is so worth it as it pays off for the long term as well.
Conclusion
Are you on top of your numbers? Are you trying to learn from the CTR on your emails and if and how many times they reach the verified status? Do you ask yourself why people would downvote your post? And try to improve the content so that this may happen less? One of the first emails I sent on ListNerds was about a topic where I already knew people would maybe think this is a scam, I had to read more about it first too, so it received 4 downvotes. I will probably refrain from topics like that unless I have an in-depth blog post linked to show people otherwise.
Either way, you can learn a lot from analyzing your stats and I really would like to motivate you to make it a habit to ask yourself how you can improve this the next time and if you see the numbers go up next time, you will feel proud you took feedback from analyzing your stats and tried to improve something that wasn't perceived as positive as you'd hoped at first.
We can all learn and grow! Let's try sending out high-quality emails and see our results go up over time. I'm up for the challenge, what about you?
If you found this guide helpful and decided to sign up, please use my referral link to join my team.
More Listnerds Content
- Listnerds Newbies Guide - Let's talk about Solo mail
- Listnerds Newbies Guide - How to get your email verified
- Listnerds Newbies Guide - Let's talk about (E)MAIL
- Listnerds - Reviewing The First 2 Weeks
- Listnerds Newbies Guide - Earning Listnerds Tokens
- Listnerds Newbies Guide - Staking CTP Increases Your Voting Power
- Listnerds Newbies Guide - Start earning in a few simple steps
- Join My Listnerds Team To Win A Free Hive Punk
- ListNerds Newbie's Guide - How-To Stake CTP On ListNerds.com
Credits
- Header Image
- The text divider is my own design, where I sometimes use images from Canva Pro or in other cases, my own images.
Let's Connect
If you want to connect, you can give me a follow on my socials. For inquiries, you can send me a direct message on Discord.