KEY FACTS: Strategy, the Michael Saylor-led tech firm, purchased nearly $2 billion worth of Bitcoin, acquiring 22,048 BTC at an average price of $87,000 per coin, bringing its total holdings to 528,185 BTC, valued at approximately $45 billion. The latest puchase executed at a price of $81,500 per Bitcoin shows the company’s confidence in the cryptocurrency as a long-term store of value, despite an 18% price drop from its $109,000 peak. Strategy’s latest acquisition, part of a $35 billion investment spree funded by its “21/21 plan,” positions the firm as the world’s largest corporate Bitcoin holder, controlling a significant share of the 19.7 million BTC in circulation.
Source: Michael Saylor/X
Strategy Boosts Bitcoin Holdings with $2 Billion Purchase
Strategy, the Michael Saylor-led tech firm renowned for its massive Bitcoin investments, has acquired nearly $2 billion worth of the digital asset. The purchase, executed on March 30, comes at a time of heightened market tension as investors brace for an impending tariff announcement from U.S. President Donald Trump, scheduled for April 2. This latest acquisition brings Strategy’s total Bitcoin holdings to an impressive 528,185 BTC, solidifying its position as the world’s largest corporate holder of the cryptocurrency.
$MSTR has acquired 22,048 BTC for ~$1.92 billion at ~$86,969 per bitcoin and has achieved BTC Yield of 11.0% YTD 2025. As of 3/30/2025, @Strategy holds 528,185 $BTC acquired for ~$35.63 billion at ~$67,458 per bitcoin. $STRK $STRF
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The transaction involved the purchase of 22,048 BTC at an average price of approximately $87,000 per coin, a transaction that took advantage of a recent dip in Bitcoin’s price, which had fallen to $81,500 due to the sell-off in U.S. stock futures. Strategy’s decision to buy during this period of uncertainty shows its long-term confidence in Bitcoin as a store of value, even as traditional and crypto markets grapple with the potential economic fallout from Trump’s tariff plans.
Bitcoin’s price has been under pressure in recent weeks, with the cryptocurrency shedding 18% of its value over the past two months, dropping from its all-time high of $109,000 following Trump’s inauguration in January. The decline mirrors investors' reaction to the specter of a global trade war sparked by Trump’s aggressive tariff rhetoric. The president has repeatedly referred to April 2 as “Liberation Day,” a date when he plans to unveil a detailed framework for “reciprocal tariffs” aimed at reducing the U.S.’s $1.2 trillion goods trade deficit and boosting domestic manufacturing.
The looming announcement has rattled markets, with Goldman Sachs upgrading the odds of a U.S. recession and traders revising their expectations for Bitcoin’s short-term moves. Many analysts who once predicted a six-figure BTC price have adjusted their forecasts, suggesting a potential revisit to the mid-$70,000 range. Yet, despite this bearish sentiment, Strategy remains undeterred. On March 30, CEO Michael Saylor took to X to share his signature orange-dotted Bitcoin chart, a visual representation of the firm’s steadfast belief in the cryptocurrency’s long-term potential.
Strategy’s latest purchase was executed with precision, capitalizing on a moment when Bitcoin briefly dipped below $82,000. The $1.92 billion acquisition pushes the company’s aggregate Bitcoin investment to $35 billion, with an average purchase price of $66,255 per BTC across its portfolio. This move comes on the heels of a series of substantial buys in 2025, including six prior acquisitions totaling 52,696 BTC, funded in part by a $21 billion capital-raising initiative dubbed the “21/21 plan.” The plan, which involves issuing equity and fixed-income securities, aims to further expand Strategy’s Bitcoin treasury over the next three years.
Strategy total Bitcoin holdings, all-time chart. Source: Saylortracker
The firm’s relentless accumulation has not gone unnoticed. With 528,185 BTC now in its coffers, valued at roughly $45 billion at current prices, Strategy controls a significant portion of Bitcoin’s circulating supply, estimated at 19.7 million coins. This concentration has sparked debate within the crypto community about the implications of such a large corporate holder, particularly one that has never sold a single BTC despite unrealized gains that once peaked at $19 billion earlier this year.
The timing of Strategy’s purchase is particularly noteworthy given the backdrop of Trump’s tariff agenda. The president’s proposed 25% tariffs on imported vehicles, set to take effect this week, have already prompted a rush among consumers to secure cars before prices rise. Meanwhile, the reciprocal tariff plan, expected to target top U.S. trading partners, has fueled fears of retaliatory measures from allies like the European Union and Canada, which could exacerbate inflationary pressures and dampen investor appetite for risk assets like Bitcoin.
On March 31, Bitcoin traded at $81,500, down from its recent highs, as traders digested the latest sell-off in U.S. stock futures and the mounting anxiety over “Liberation Day.” Yet, institutional interest in Bitcoin remains robust. Net inflows into spot Bitcoin exchange-traded funds (ETFs) continue to be positive, and other players, such as GameStop, have reportedly joined Strategy in buying BTC during this dip. This resilience suggests that while Trump’s tariffs may introduce short-term volatility, the cryptocurrency’s appeal as a hedge against economic uncertainty endures.
Michael Saylor, a vocal advocate for Bitcoin adoption, has long argued that the cryptocurrency represents a superior alternative to traditional fiat currencies, particularly in times of economic upheaval. His latest purchase aligns with this philosophy, positioning Strategy to weather potential market turbulence while reinforcing its role as a pacesetter in the corporate adoption of digital assets. However, the firm’s massive unrealized gains, currently estimated at $7.7 billion, could pose a fiscal challenge. Despite never selling any Bitcoin, Strategy may face tax obligations on these gains, a prospect that has drawn scrutiny from analysts and investors alike.
As the April 2 tariff announcement approaches, all eyes will be on Trump’s next move and its ripple effects across global markets. For Strategy, the $2 billion Bitcoin buy is a calculated bet that the cryptocurrency’s fundamentals will outlast the uncertainty.
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