The greatest change and upgrade to @splinterlands gameplay has arrived and its name is Conclave Arcana. The game is in its best shape yet and the cryptosphere is in an okay state at the moment. I have been through Presales that lasted mere seconds. There was a time I had to act as quickly as possible at the exact moment of launch to even have a chance of making a successful purchase. The hype and demand is in a much more moderate state at the moment. The state of portfolios of many of the players/investors may have something to do with it.
Already Enough Funds Raised for Marketing in 30 Minutes
Drop the last 3 zeroes to get the approximate USD value of the Conclave Arcana sale. 50% of this goes to the DAO which funded the creation of Conclave Arcana and the rest goes to Steem Monsters Corp. which is main company developing the game. We are at at point where the funds are best spent growing the size of the revenue pie. There were some funds given by DHF in for promoting HIVE to gamers and working on onboarding masses to our blockchian. That is not going to be enough IMO and these are the best time to invest in some marketing to expose ourselves to more potential gamers and investors.
The above video is about charity. The lessons in are applicable for many more industries. Frugality is not necessarily a virtue. We have exepirenced for years what a lack of marketing can do to a project despite having incredible technology and user experience.
Alchemy Packs Received The Highest Demand
For the first time in the history of @splinterlands, we have multiple types of Booster Packs to accommodate multiple types of investors and players based on their goals. Forcing investors to use Market means lost revenue for DAO + Steem Monsters Corp. The following sales numbers are based on the first 30 minutes since Presale went live.
The Booster Packs cannot be opened until the beginning of the general sale. This is a good thing since it means even more time for testing gameplay with new Archons (previously Summoners). 10% of the total Booster Packs were allocated for Conclave Arcana Presale. More details can be found in the official announcement.
Excellent Presale Incentives As Usual
The Packs that do not get sold gets burned. Therefore, working extra hard to provide more value minimize the potential revenue losses. These Presale Rewards also act as a way to rewards the most financially committed individuals and groups within the ecosystem.
Conclave Arcana 2 Hours After Launch
The Earth is a sphere and there people are experiencing different times of day based on their location. Some of them could be sleeping while others are being busy with various tasks life throw at them. The buyers are joining in slowly. If all the Conclave Arcana Packs were to be sold, it would lead to 4,400,000,000 DEC (or CREDITS) being spent. This is approximately $4.4 million dollars. General sale is 9 times larger with Starter Packs being available in unlimited quantities.
I would prefer to see $4.4 million dollars being raised within the day. That would be a signal of massive demand while leaving enough time for investors to buy without using bots or being glued to a countdown.
We Have a 3% Conversion Rate
The conversion rate is up by 2X - 3X from where it used to be. What this means is that if we can get 100 players to create an account and try out the game, 3 of them will go as far as to spend $10. These numbers are not too different from traditional Free 2 Play mobile games.
The problem is that we only had 14,762 signups for the past 6 months. This is the part that we have to change. Conclave Arcana has been a success. I do think we need to wait till the general sale and see Chaos Legion take out of Modern before we go all out on marketing. We don't want thousands of players buying up Chaos Legion Cards right now or complain about having to wait 11th of May to open the Packs.
$SPS price has been through some "sell the news" type of price action. It is already 210.7% up from the ATL (All Time Low) and 96.6% up since 14 days ago. We can be optimistic regarding the future. We have a chance at making new All Time Highs during this bull market if we can play our cards right.