What Is PPC? How does it work? And, most significantly, how are you going to make it give you the results you want?
This chapter will introduce you to the whole lot that you must know concerning the thrilling world of paid search advertising and marketing: key phrases, adverts, budgets and bids, advert rank, concentrating on, and conversions.
Let’s kick issues off with the fundamentals.
What Is PPC?
Pay-per-click (PPC) is an promoting mannequin that lets entrepreneurs place adverts on an advert platform and pay the host of that platform each time their advert is clicked.
The purpose of a PPC advert is to steer the particular person viewing it to click on via to the advertiser’s web site or app, the place that customer can full a useful motion, akin to buying a product.
Search engines are extremely common promoting platforms. They help you show adverts which are related to what customers are trying to find.
Promoting providers like Google Adverts and Bing Adverts function with real-time bidding (RTB), the place promoting stock is offered in a personal automated public sale utilizing real-time information.
How Paid Search Works
Each time there’s an advert spot on a search engine outcomes web page (SERP), an instantaneous public sale takes place for the key phrase.