It’s no longer a secret that Big Tech companies generally prioritize profits over privacy. You’ve probably heard the saying: “If it’s free, then you are the product.” What’s even more alarming is that while we navigate the complexities of raising kids in a hyper-connected world, these tech giants are quietly amassing vast troves of data, often with little regard for the long-term consequences.
The veneer of child-friendly interfaces and educational apps masks a relentless data collection machine. From seemingly innocuous games to social media platforms designed for “younger audiences,” children are being tracked, profiled, and targeted with alarming efficiency. This isn’t just about collecting basic demographic information; it’s about building intricate dossiers that can influence their behaviours, shape their preferences, and even predict their future actions.
Earlier this month, the UK’s Information Commissioner’s Office (ICO) announced that it had begun investigating how TikTok, Reddit, and Imgur processed children’s data. Although the outcome of the investigations is yet to be made public, the privacy watchdog was examining whether TikTok’s use of children’s data leads to them being fed inappropriate or harmful content.
Separate inquiries are being conducted to determine the validity of Imgur and Reddit’s practices regarding the use of UK children’s personal data for age verification purposes.
“We welcome the technology and innovation that companies like social media bring to the UK and want them to thrive in our economy. But this cannot be at the expense of children’s privacy,” John Edwards, UK Information Commissioner said.
In 2023, TikTok was slammed with a £12.7M fine by the ICO for illegally using children’s data, including allowing 1.4M UK kids under 13 onto the platform in 2020. Meanwhile, over 42% of UK parents feel helpless when it comes to social media and video platforms collecting their kids’ data, according to a new ICO study.
In conclusion, the digital landscape is not inherently harmful, but the current practices of Big Tech companies are creating a dangerous environment for children. It’s time to demand transparency, accountability, and a fundamental shift in how these companies prioritize the well-being of our kids.
PIVX. Your Rights. Your Privacy. Your Choice.
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