Internet of Things (IoT) is making a huge impact on our lives. More or less, it is surely controlling our behaviour. Whether it’s shopping, travel, or your health devices, you can catch a disguised sight of IoT everywhere!
“The number of IoT devices that are active is expected to grow to 10 billion by 2020 and 22 billion by 2025.” (Source)
Surprisingly, IoT has shifted its gears and has found its way into the manufacturing industry too. Even more domains are set to follow the lead and take advantage of what IoT has to offer. Specifically-built mobile apps connected to IoT devices in the mighty web of devices and the internet, exist far and wide.
Here, I am going to exchange ideas about a fast-paced impact of Internet of Things in crafting SEO marketing strategies that almost every company delivering professional SEO services can bring to use.
5 SEO Marketing Transformations based on Internet of Things
- High Vocal Engagement Calls for Action
When people around the world are getting addicted to giving vocal commands to Alexa and Google, voice search can be called as the next big thing! The trend has gone viral and voice recognition capabilities are getting better each passing day. Professional agencies that outsource social media marketing services should not overlook the importance of voice search trend. Rather, apt steps should be taken in this fast-forward IoT era.
Massive adoption of Google Home, Amazon Echo, Google Assistant, etc. calls for optimized SEO techniques because:
“You have to be answering a real human insight.” (Source)
How about you emphasize more on real human conversations and replace conventional keywords to get dramatic increase in the exposure? SEO optimization with IoT-centric strategies is surely a calling of the future.
- IoT Searches Replacing the CTR
Influx in organic Click-Through results is every website owner’s dream. Escalating Click-Through Rate or CTR is also a sure shot sign that your marketing strategies are yielding satisfactory results. Bear it in mind that you can always experiment with your online marketing plans to see what works and what doesn’t! Integrating IoT-compatible marketing plans in professional SEO services is the need of the hour and CTR is certainly on the top list.
What can you do to boost the CTR by the way? It is imperative that more leads flow in and conversions also increase when the click through rate of your website climbs up. It also calls for attention in the case of Facebook marketing. Industry averages come in handy though! When you hire Facebook advertising expert, make sure they know about it.
“Average CTR for Facebook ads across all industries is 0.90%” (Source)
How would it relate to IoT? If you can breakthrough through the “Voice Search” paradigm thatI mentioned above, you can bypass the decreasing necessity of boosting the CTR. Isn’t it ingenious?
- IoT leading to Fading Google SERPs
Not in your worst dreams, would you ever like to dream about it!
Disappearing Google SERPs? Seems like a dead-end. Right? SEO is all about finding more people and optimizing the website according to the likes and dislikes of the target audience. Who would care to get the website ranking high on the search engine pages if no one is searching on it?
According to Moz Google Glossary:
“Only 3% of these SERPs are still pristine, organic wilderness. Times have changed.”
This wilderness even increases when new technologies come in and make things outdated very fast! IoT is one of such disruptions, which is bound to force IoT services company to psychoanalyze the marketing strategies and re-channelize them.
- Take Note of Personalized Search Results
Believe it or not, you have to take serious notes about this. Delivering personalized results would be the foundation of the next-gen SEO marketing strategies. Handing out what people want, is a foolproof idea to get the best exposure.
Google has already rolled out the personalized search result feature almost a decade ago. Now is the time to get IoT technology making the big shift with personalized search results and that too, based on face detection.
According to a statement given by a well-known researcher, Feuz in the Technology Review:
“Google should give users the ability to toggle between personalized results and standard results.”
It definitely questions the accuracy of personalised search results. Whatever be the case, there would be a shift from “relevant searches” to “on-point search” based on many factors such as location, past searches, past purchases, and more!
- Be Mindful of the Niche Demographics
A challenge that is faced by most of the SEO professionals who outsource social media marketing is the geo-targeting and diversity in the utilization of the IoT devices. It might be a niche demographic use of a particular Internet of Things device and technology that needs to be taken into consideration.
You obviously wouldn't like to deal with a low fraction of the population who are not even reachable! Would you?
Before the marketing strategies are planned, it is important to conduct a research on the residential use of particular IoT devices and the demographic segmentation is used in marketing, business, healthcare, education, and other domains. After all, the coming era is all about residential and mobile SEO.
An article by Entrepreneur sums up like this:
“The most important thing for marketers right now is to keep smart devices in mind.”
I also can’t stress enough on the factors like the upcoming popularity or diminishing of a particular technology. So, try to experiment with your marketing plans. Most importantly, keep it flexible!
Conclusion:
The gigantic IoT network of the connected devices not only notices everything we want them to notice, but also deliver tailor-made solutions through mobile apps in the blink of an eye.
Pretty awesome. Isn’t it?
Upcoming content libraries for videos, products, and information will be in vogue where Google can be completely replaced with IoT searches. But, it is a completely vague idea, which is still far and distant to completely demolish conventional professional SEO services. Reshuffling takes time!
Author Bio: Vin Boris is a Social Media Marketer & Content Writer at https://steemexperts.com/, a Blockchain & Steem currency based development, consulting & marketing firm. Steem Experts has been Outshining in the Tech industry for more than 10 years. The experts at Steem Experts have worked for numerous clients including both small and high-end brands.