It's clear to me that one of the biggest hurdles that Steem has is increasing its reach into the mass consciousness, such that more people know what it is and why it is so great. There is no real marketing force in Steemit Inc., so it falls to Steemians to do what they can and from what I have seen @promo-steem, with @stephenkendal, @anarcotech and @starkerz are doing this admirably.
Some people think that the greatness of Steem will naturally and organically result in ever more people using it and wanting to invest in it - but having run my own Social Network and participated in the running, launching and operations of numerous different kinds of online businesses, I know for sure that that just isn't how this works. In reality, there is a need for some form of marketing to take place, to ensure that the wider world learns about the platform and knows its benefits.
I have mostly hated marketing and the methods used since I am well aware that there is pervasive mind control used by mainstream marketers which, if fully known by the world, would actually be classed as criminal and if the world had the guts, many large corporations would be shut down and their operators jailed. However, that is not the world we live in yet - so the 'norm' continues to be the marketing of junk to people who don't need it, using techniques that are unethical. However.. It IS possible to market ideas and services to people in an ethical way.
Steem is not really a difficult sell to people, in that its qualities sell it very well - however, the barrier is in its complexity and also the amount of false information and paranoia surrounding cryptocurrencies in general.
@promo-steem have already shown that they know the world of crypto pretty well and are very capable of speaking publicly and dealing with people from all walks of life - there isn't much more we can ask from marketers of the platform - except perhaps a very large phonebook with the contact details of the world's biggest investors! However, it seems that the promo-steem team are well on their way to having that phone book and really making some great moves for Steem as a whole.
Steem Ambassadors
As I understand it, the @steem-ambassador program is a curation guild with a difference. As with other curation guilds, votes from the shared account are made to quality posts that use the correct keyword (in this case it is #promo-steem) in their tags. What is different here though is that the votes can only be made if 3 out of the group of ambassadors agree to upvote the post. So there is a minimisation of voter collusion and exploitation of the vote power. Pretty cool!
The aim here is to upvote posts that promote steem in a good way - which may include evidence of having spoken on TV/Radio about Steem or made a great blog post about it and shared it on other platforms.. or anything else at all!
What better way to maximise your Steem time than to get paid for doing things that promote Steem and which may result in an increase of the price of Steem!?
You can read more about Steem Ambassadors (and how to become one) on the Promo-steem website, [here[(https://promo-steem.com/ambassadors/).
Delegation
Today I have delegated 1000 Steem Power to the ambassador and promo-steem curation guild, to give their ability to reward promoters of steem a boost.
I see that @roelandp has also recently given a great delegation too of around 15,000 Steem!
You can see the full list of delegators here.
May this program make major waves in the world, leading to mass migraiton from Facebook to Steem! :)
Wishing you well,
Ura Soul
Vote @ura-soul for Steem Witness!
View My Witness Application Here
(Witnesses are the computer servers that run the Steem Blockchain.
Without witnesses there is no Steem, Steemit, DTube, Utopian or
Busy... You can really help Steem by making your 30 witness votes count!
Don't forget, there are more than the 50 witnesses you see on the witness voting page in steemit.com)
