This morning I was cheerfully shredding a box-load of notebooks while listening to the Crypto Mondays show ( https://ctptalk.com/hive-119826/@jongolson/talpscme ) hosted by @jongolson and @blainjones, when Blain quoted something from a book he's reading that jumped out at me:
"In order for it to work we have to clear away the garbage that is stopping us from accomplishing our desires"
After googling the quotation, I'm pretty sure the source is Joe Pulizzi, possibly his book "Content Inc", and the "it" in the quotation refers to "Record and Repeat."
(Source: https://www.joepulizzi.com/category/articles/page/2/ )
"Record" = write down your BIG goal and how you plan to achieve it.
"Repeat" = review your goal every day and believe that it is possible.
"Remove" = get rid of the garbage that's holding you back...
I had to chuckle because there I was clearing space by shredding eight years' worth of "garbage" at the very moment that Blain read that quotation!
I filled three bin liners with shredded notebook paper!
This is part of a long-term "moderate minimalist" project of mine to reduce clutter and open up both physical and mental space to focus on the things that matter.
Reducing Social Media Clutter Too
Last month I began to attack my online social media clutter as well.
Here's a list of social media accounts that I've shut down recently:
Instagram - I was so irritated by how difficult it was to close the account that I made a point of doing so.
Facebook Pages - I reduced the number of pages I run to just three, which will also get the chop if I don't use them... (I'm keeping my main Facebook account, however. (I'm keeping my main Facebook account, however.)
Twitter - Yup, I can do without you too. My primary account has gone. Smaller blog-related ones might just as well be deleted too.
Linked-In - This was dead easy to eliminate. Total effect on my business? Zero.
Pinterest - Yeah, I liked this one, but do I need it? Not at all. My primary account has gone. Smaller blog-related ones might just as well be deleted too.
Tailwind - Ha ha, the idea that I would spend hours of my life using Tailwind to promote my Pinterest pins was really quite laughable.
Blogger - Yep, I had a bunch of defunct blogs here, of which I eliminated all but one.
How Will I Grow My Business Without Social Media??
Well, of course, there is the Hive blockchain, and sitting on top of it is CTPTalk!
And I'm not going to stop using NoiseCash either!
But apart from that, the primary way that I bring people into my orbit is by building my list through viral mailer marketing.
Using viral mailers (aka "safelists") has consistently been the single most effective way for me to grow my mailing list over the last 15 years, and that is what I intend to focus on. It is through my email letters that my people will (if at all) come to "know like and trust" me. My Wordpress blogs and CTPTalk/Hive presence will support that effort.
Of course, this approach will not suit everybody, so feel free to offer your perspective in the comments. Are you a keen tweeter or a Facebook fanatic? Does the time you spend promoting yourself and your business on social media pay off for you? Let me know!
Cheers
David Hurley
#InspiredFocus