If you want to reach an influential person, brevity, a pinch of humor and confidence is the key to success.
Who are Influencers?
Influencer (from word influence) - people whose opinion is relevant to a certain audience. Most often they interact with this audience through social networks: Instagram, Facebook or YouTube. Influencers tell about the latest trends in the field of healthy lifestyle, make-up, fashion, art and literature - the list can be continued indefinitely, they are present in almost any field.
For example, Zoella admires all viewers with her sincerity, positive and radiant.
Influencers have a loyal audience that listens to them and trusts them. It's not just super-popular bloggers who have a million subscribers or hundreds of thousands of fans. Influencers communicate with the audience, they know it "in person", appreciate and respect. Therefore, carefully monitor the published content: Influenza vegan will never promote beef patties through their accounts in social networks.
Influencers can be experts in one area or talk about everything at once, and not necessarily the number of their subscribers will be transcendental.
Influencers with a small audience of several tens of thousands often show a higher degree of involvement of the audience than bloggers with a million people.
Companies - from small local to international networks - implement marketing influence in business and attract infusers to promote their products. This is an effective and promising communication channel.
How to communicate with influenza
With some Influencer it is very difficult to establish contact and establish connections. And this harms their career. The fact is that the influxers are usually very busy people. They simply do not have time to read the story of your life, set out in a long canvas of text.
Short letters with a well-built communication strategy are more likely to be read and not left unanswered.
Mike Loomis, the author, as well as the agent and coach of novice authors, follows the rule of the three sentences, thanks to which the sent messages will not be deleted before reading.
Greeting
First you need to deal with the greeting.
"Dear", "Dear", "Honorable" - these words at the beginning of the message, if you write not to your grandmother or the Pope, as if hinting: "Close me and remove immediately."
Address to the person by name. If you have the courage, write "Hello." The bottom line is to be yourself and go straight to the point, rather than showing the other person that you are a frightened rookie who was forced to do it.
The first sentence: why and why?
At the beginning of the letter, explain why you diverted the Influencer from important cases and why it should give you time. Put this in one sentence, which has the following:
- The answer to the question "Why should the recipient pay attention to your letter?". There may be common personal or professional interests. Or maybe you come from one city or region. Inadvertently mention one or more facts, but do not overdo it. The interlocutor should not think that you follow his every step.
- Evidence that you are really familiar with his work, achievements and outlook on life.
Example: "I enjoyed reading your last book, especially liked the third chapter, I'm writing to you on this topic."
The interlocutor will see not the regular template letter from the mass mailing, but the personal appeal of a person familiar with his work.
The second sentence: who?
Introduce yourself, tell us about yourself and answer the question that arises with the person: "Who is this person and why should I care?"
Make it clear that you are on equal terms with him, do not cry. Show your value: than you can be useful.
Of course, you do not need to talk about this straightforward text.
Example: instead of "I'm an important person in the industry. And he also sketched 200 thousand words of the new novel, it will turn out to be excellent, "say:" My readers ask me similar questions on the topic ... "
You made it clear that you are working in the same sphere and interacting with the readers - let there be at least two people. But they did not begin to boast of their publishing activities and mention how many of your books were sold.
The third sentence: what?
Just ask what you wanted. Speak directly and clearly, do not apologize.
If the goal is to get a public feedback about your work from the influxer, do not ask and do not ask: "Could you, if possible, look at my manuscript?" This request requires the recipient of additional consideration (might or might not?), Several more letters and, probably, cancellation of family leave. It is easier for him to delete such a letter and forget about it.
Show that you respect the time of the interlocutor, you know what you want, and understand the unwritten rules of communication.
Example: "My manuscript and an abstract to it, as well as several reviews I have already received, are attached to the letter."
If you seek advice, do not write "Can I ask you a question?". Just ask. Avoid questions with a touch of despair: "Perhaps you are too busy to read all this, but ..." Whatever you ask, do it clearly and simply to get the desired answer.
Letter subject
Now, when it is clear from the body of the letter who, why, and what is written about, it is necessary to formulate a theme. Its objectives are:
- make sure that the message is not spammed;
- encourage to open the letter and read it;
- make a good impression and adjust the interlocutor to a positive mood from the very beginning.
Choose a topic that is intended specifically for the recipient and reflects the essence of your letter. For example, "A small question on advertising support" or "Recommendation from our mutual friend, Michael Loomis."
Letters with general or obscure topics like "Question" or "Need feedback" are most likely to be ignored.
Goal achievement
Influencers read between the lines. And they can feel fear.
Even if you are afraid and worried, your letter must radiate confidence.
One of the letters of Michael Loomis, addressed to the author of the bestseller, began as follows: "You have a reputation as a person who rejects all requests for public feedback, and I have a person who successfully defends the interests of remarkable novice authors." And he received an answer, which he counted on.
Another email to the eccentric influenza Michael ended with the phrase "Keep Chud" instead of the boring "Sincerely yours" or the unbearable "Thanks in advance!".
So worry, but do not show it in the letter.
A little humor, vigorous narration and lack of deliberate formalities play a decisive role.
After all, confidence and creativity attract successful people.
Helpful Tips
- Do not use "P. S. ", if you do not send a copy of the letter to the sales or marketing department.
- Avoid frequent repetitions of pronouns "I", "me", "my" and so on. If in a letter from the three sentences "I" occurs six times, continue to edit.
- Divide the text of the letter into paragraphs. You probably have read a message from 200 words written in a blanket. Not very pleasant, right? So respect the interlocutor.
- Make sure you have the correct e-mail address of the infuser or his assistant.
- Add a link to your site to the signature at the end of the letter. The recipient will want to know the details before he gives you an answer.
Thank you very much for your time.
I wish you good luck
Your Juli ! 🌻