If a company wants their site to compete on today’s Web it is clear that the site must consider mobile devices and deliver an optimal experience to all devices and screen sizes. The way this is done is by building that site responsively.
For many companies, the reluctance to go responsive is due to financial reasons. Responsive is not something you “tack on” to an existing website. As such, to build a website responsively, that site needs to be redesigned and rebuilt. This requires an investment of both time and money, which is something that many companies have been unable to afford – hence the hesitation to take this responsive leap.
Thankfully, as responsive web design has become more and more popular, taking its place as an industry standard, the barriers to using this approach have started to come down. It has never been easier to go responsive than it is today.
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