Mileage market of M2O

Recently, the various points (mileage) issued by corporations have gone
beyond mere customer loyalty marketing, instead of evolving into a form of “second currency” through integration with electronic payment solutions. The number of miles circulating in the Korean market has already exceeded 1 trillion won in 2016, and according to estimates by the Yano Research Institute, the point service market in Japan is worth at least 10 trillion won.

The mileage market that M2O is targeting includes not the only airline
mileage, but also all other types of points, including those from railroads,
communications, cards, and shopping, estimated at a total of around 2,000
trillion won worldwide.

So what about RING Platform?

The size of the local mileage market exceeded 10 trillion won in 2017, according to a release by Korean Statistics. The size of the local mileage market for credit cards, most commonly used as an electronic payment tool, exceeded 3 trillion won in 2018, according to the data by the Financial Supervisory Service. The Korean content industry has been growing steadily over the past five years, reaching 116 trillion won in 2018 after surpassing 100 trillion won in 2015.

The users of contents in Korea are relatively evenly interested in various areas, including publishing, music, movies, broadcasting, characters, games and advertisements.

For more information about platforms check RING PLatform & M2O