INTRODUCTION
The birth of internet brought a lot of opportunities to existence. The traditional buying and selling methods transcended to a different dimension as the internet made the world a small village. Traders all over the world was brought together by the internet and this made internet marketing a magical success. As thus occupy, different e-commerce platforms started emanating and it became a business of many. The consumer demand was rising as the opportunities to acquire goods and services became easier and faster.
With the increasing demand, transactions became higher and higher which also attracted the attentions of cyber hacker that posed as a threat to the system. As different e- commerce platforms tries to block the loopholes to tighten the security and performance of their platforms, other challenges kept emanating. These challenges has restricted the growth of internet marketing and digital trading as a whole. Some of these challenges are discussed below:
CHALLENGES PLAGUING THE EXISTING E – COMMERCE PLATFORMS
The current state of internet marketing and digital trading is something that deserves attention. The system is plagued with numerous challenges which has caused a drawback to the growth of the digital world. These challenges include:
SECURITY
The existing e – commerce system is threatened by cyber attacks as it is monopolised. Transactions can easily be interrupted by cyber bullies due to the centralisation of user data.
DELAY IN TRANSACTIONS
The existing system finds it difficult to handle all transactions swiftly due to the numerous transactions they handle every day. This however makes a whole lot of transactions to be queued up waiting for approval.
THE SOLUTION IS RUNS PLATFORM
RUNS platform is a decentralised e-commerce platform aimed at creating memorable experience for traders on an open market place with the motive of establishing digital trust across the digital world. The platform proposes to transform the e-commerce world from the centralised monopolies nature to a decentralised platform with a robust digital trust. The system also proposes to transform the e-commerce system from the traditional electronic (SKU) commerce to experience (XKU) commerce. The XKU concept is associated with Experience Keeping Units which contradicts the traditional SKU which is associated with Stock Keeping Units.
HOW IS RUNS PLATFORM BETTER THAN THE COMPETITORS?
A. RUNS ERADICATES EXCESS SERVICE CHARGES
Due to the nature of the existing system which is monopolised, extra charges are incurred in running the system which is however imposed on the users which makes transactions more expensive. The third party that acts as intermediaries rips off percentages from the transactions which makes the systems flawed. Runs platform eradicates excess service charges by decentralising the platforms for a more convenient experience.
B. LACK OF TRANSPARENCY
The existing e-commerce is flawed due to lack of transparency. There is no guaranteed security for the user data collected by these platforms as the data can be used to compete with external platform participants which can be of a huge threat. Runs platform brings transparency in the e-commerce industry.
THE TEAM
The Runs platform is engineered by great minds and passionate technologists chaired by James Yee. Tom Brinten, Giri Devanur, Jee Cho, Nobuyki Mokkoh, with a solid management team and brilliant advisory body.
CONCLUSION
Digital traders would be glad for the convenience and ease the Runs system brings. With security assured and transactions handled with the XKU concept, trading can only get better.