When you procure a ‘Lead,’ all you have is just a potential prospect. A lead may or may not qualify to become a prospect. However, a ‘prospect’ qualifies on most of the given parameters that are required for a lead to become a customer. It merely means that Sales personnel could maximize the possibility of closing the deals when they have qualified prospects to convert. Thus, companies would save precious time and resources from being spent on someone who would never buy from them. https://www.intelliverse.com/blog/why-how-to-qualify-your-sales-leads/