Sandblock ICO reviews | Sandblock Customer satisfaction Protocol

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HOW IT WORKS

Sandblock enables businesses to convert loyalty points, coupons and vouchers into crypto assets, they become tradable and have a real market value!

THE SATISFACTION PROTOCOL

Built on top of the Ethereum’s blockchain, it creates an autonomous consortium which connects businesses and customers together by leveraging the power of the blockchain and Smart Contracts.

INTRODUCING THE SATISFACTION TOKEN

The SAT is a tradable cryptocurrency (ERC20) on the Ethereum blockchain. It is the bridge between the consortium and the rest of the world’s economy.
Each Business creates its own Branded Token pegged to the SAT. Branded Tokens are created using SATs purchased on public markets (exchanges).

Branded Tokens confer various rights and capabilities to customers such as paying, voting, rating or accessing premium features.

FEATURES OF THE SANDBLOCK PROJECT

Explore the applications being built on top of the Satisfaction protocol. All those applications will be available for everyone within the consortium.

ENDLESS CAPABILITIES

All the major brands in the world are now starting to look into the blockchain technology for their future developments, and it is only the beginning!

In a near future, each one of those brands will start using the blockchain to tighten the relationship with their customers, thus leading to an infinity of Branded tokens. Sandblock’s protocol is there to rule them all.

PROCESS OF CUSTOMER SATISFACTION

According to the Expectation Confirmation Theory [5,6], customer satisfaction is the comparison between perceived experiences and expectations. This cognitive theory explains post-purchase or post-adoption satisfaction as a function of expectations, perceived performance and disconfirmation of beliefs.

Based on this model, in order for a business or merchant to be successful, they need to provide exceptional experiences and even more importantly, they need to reduce the gap between customer expectations and the reality of their experience while interacting with the service. Designing a satisfactory experience for customers is something quite easy to achieve, however,
the challenge lies in the implementation and scaling of it. Furthermore, when there is an issue in the process, the identification of the problem is complex because customers do not give precise enough answers to surveys and troubleshooting tools are costly.

SATISFACTION MEASUREMENTS

There exists several marketing tools that businesses can use to measure customer satisfaction. Each one procures different customer perspectives and their uses predominantly depends on the type of business and industry.

Examples of measurements of customer satisfaction:

○ Feedback of the staff
○ Analysis of customer claims
○ Analysis of digital supports (websites, blogs, chats,…)
○ Analysis of lost customers
○ Customer surveys
○ Mystery shoppers: individuals who are employed to visit a shop orrestaurant incognito,
pretending to be a customer, in orderto assess the quality of goods and services.

The Customer Satisfaction Score (CSAT) represents the overall level of satisfaction experienced by customers. It is the simplest metric used to grasp the essence of a business’s success. It is often based on a 5-starrating system in which customers provide feedback based on their experience with a business’s service or product. The most popular examples are used by millions of customers everyday on mobile application stores (e.g. iOS Appstore, Google Playstore).

DECENTRALIZED & ANONYMIZED DATA

From a business standpoint, data is power in the digital economy. The collection and storage of customer data is essential for developing customer service programs that help a business grow and scale. Customer data can be used to determine the products or services that customers are purchasing, why they are purchasing, and how often they are purchasing.

This data can be used to formulate business strategies such as creating a more personalized, pleasurable shopping experience for customers, customized promotions and special offerings, improved marketing plans, and improving customer service. Although correctly using customer data is advantageous for any business,

ECOSYSTEM

Sandblock aims to enable every merchant or brand to reward their customers for their engagement and loyalty using cryptocurrencies and the underlying blockchain technology in a frictionless fashion.

The Sandblock ecosystem is composed of a network of merchant partners, their customers and third party users such as marketing agencies, all connected through a decentralized protocol (the Satisfaction Protocol), the technical aspects of which will be described in detail laterin this document.

TOKEN PRE-SALE INFORMATION