The marketing is what it is but I do consider schemes which attempt to manipulate voting or unfairly extract payments from the reward pool (as I strongly suspect to be the case when something like "upvote bots" is part of the mix), to be parasitic scams. They're maybe not scamming their own customers but they are scamming the Steem community and platform with this crap.
Upvoted Bob because of his good work in bringing sunlight on this and in part because of his use of the scam tag.
Keep up the good work Bob.
RE: THE VULTURES ARE DESCENDING! Scammers and on-sellers are here to coin!