Lego is one of the biggest brands in commerce right now, some claiming it’s more recognizable than Coca Cola or Ferrari. Since its humble beginnings in 1932 when Lego was only a Danish carpentry workshop, the brand has expanded massively foremost thanks to the success of its Lego bricks and iconic yellow smiley faced figurines. And although the last two decades have been very tough financially for Lego, which almost faced bankruptcy, the toy maker remains a household name and is still popular with children despite the market has shifted massively towards digital games and entertainment.
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