:: EVALUATING VALUE ::
Two men are walking across a bridge when they stop to greet each other.
The first man reaches into his pocket, pulls out one dollar, and hands it to the second man.
Holding his dollar, the second man does the same thing. Reaching into his pocket with his free hand, he pulls out a dollar, and then hands it to the first man.
This exchange renders no gain. Each man - still - only has ONE DOLLAR.
Same scenario, different day.
Two men are walking across a bridge when they stop to greet each other.
The first man tells the second man a valuable story & the second man does the same.
This transaction results in gain for both men, because they now have two stories each.
PS ~ "T R A D E . S E C R E T S" is a VERB as well as a NOWN