Over the last several years, Google’s algorithm has become more and more complex - and a lot harder to please. Knowing this it can often be difficult to know what strategies to employ where backlinking and gaining web traffic are concerned, particularly when Google has clamped down hard on paid backlinks and links of that ilk and appears to have made garnering organic traffic through search results much more difficult (for smaller websites).
Therefore, to address these issues, we’ve decided to put together a brief, but informative list of quick-fire snippets of advice that anyone embarking on an SEO campaign should take into consideration when doing so. Our aim of this piece is to provide you with advice that will help you not only boost your web traffic but also streamline your work and maximise your overall output.
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Getting Traffic in 2020: Some Expert Advice
Know your talents…and your limits: To be efficient when working on your website and SEO campaign, it is vital that you know both your strengths and your weaknesses. Although it can be tough to admit and accept the latter, it is vital to do so to ensure that your work time is used efficiently and effectively. If you’re not that great at something, think about outsourcing it to someone who can do it to a much higher standard than you can.
Know how to prioritise: Always sit down and figure out which tasks are more important than others, and proceed to assign time to them accordingly. Although each element of building and ranking a website is vital, some are more important than others (link building and content for example), so ensure that your time is spent wisely focussing on the most important areas before concentrating on the finer details or lesser things.
Keyword ranking tracking: We’ve seen some people make the mistake of putting all the effort into building ranking their sites, then not bothering to keep an eagle on their keyword rankings. Doing so is vital to ensuring the maximal performance of your site because it allows you to see where you’re doing well and where you’re not doing so well, which means you can address any issues that arise and put them right.
Use SEO tools: If you can afford to use SEO tools, we highly recommend doing so. Tools like SEMRUSH and Ahrefs will allow greatly increase the overall potential of your website(s). We’d be here all day if we were to list what these tools are capable of and can assist you with, but to give you a short list, they can help you find potential backlinks; carry out in-depth niche research; carry out in-depth competitor research; keep an eye on your keyword rankings (as mentioned above) and just allow you to get an overall picture of what’s happening with your site and the within your specific niche.
How-to Guides: In 2020, Google is all about providing the user with exceptional and useful content; therefore, getting yourself on this ‘bandwagon’ could be one way to drive more traffic to your website. Although there will typically be stiff competition (as every man and his dog seems to be writing ‘How-to’ guides nowadays), it won’t do your site any harm to have this type of informative, user-friendly content on your website. Remember, the more (quality) content you have, the greater number of keywords you’ll (potentially) rank for. It is, after all, a number game in a sense.
While this only a short list of five pieces of advice, they are important if you want to maximise your chances of increasing your web traffic in 2020!.
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