The importance of SERP is evident, because search engine optimization is a must practically for all the companies all over the world. All site-owners are trying to reach the Top of search results. Keywords checking tools are often in use and webmasters need accurate checkers to compare their positions with competitors.
To attract audience to your web-resource and as a result push up sales you need to be at the first positions of search engines. Chances to be clicked if you are on the second page are bare. Even if you are on the first page but not at first three positions don’t expect heave traffic. Even the second place receives several times less traffic than the first!
Statistics shows that nearly 90% of all web-users click only on web-pages that are at the first page result. So, if you are competing in any commercial niche you need to reach at least 1-st page of search results to sell your products or services as well. But if your web-site is noncommercial you also need to gain first page to receive web-audience and to become known in the Internet.
To rank in the 1-st page is a goal. To achieve it you need to build strong SEO strategy and follow it step by step. Check your positions and try to increase your website ranking.