If your budget is truly zero, then I hope you can design and optimize landing pages, write brilliant content and chart out an SEO strategy all by yourself, because that’s what it takes to organically bring in customers.
Let me explain the three methods to bring in customers in more detail:
- Organic Search
Usually referred to as SEO (Search Engine Optimisation); tools such as SEMrush, Moz, Raven, and Ahrefs help you achieve a strong organic ranking in search engines. This isn’t an approach due to lots of competition, and it can take some time before you achieve any real exciting results. Using a combination of competitive and long tail keywords, you can increase your website traffic as well as increase conversions on your website. Google Analytics can be used to monitor how your traffic levels are doing..
- Landing Pages
Good design communicates the specific message you want your target audience to receive. High usability and a smart interface promise your product/service will work smooth and be convenient too.
Give your visitors just enough information to get them interested then you want them to complete a form or pick up the phone.
- Content Marketing
The creation and sharing of online material intended to stimulate interest in a brand or service is called ‘Content Marketing’. Publishing EBooks, white papers, guidelines, infographics, case studies and any other information relevant to your target audience and giving it away for free can greatly aid a lead generation exercise.
Piktochart and Visme are great tools for creating infographics.
High-quality content does not only generate leads but also continues nurturing them thus keeping the audience’s interest high regarding your product.
Use Call-to-Action ads to draw consumers towards exclusive (free) information in exchange for an email address. For example, creating an EBook called “The future of B2B Lead Generation” will get attention and adding CTA such as “Get it free only for today!” pushes the person to download the book and creates an opportunity to get their contact details.
Content marketing requires patience and gives results if your objective is profitability in a long-term perspective.
This takes a lot of effort and the smarter alternative is to allocate a budget towards lead generation and outsource it from a lead generation company.