1. MASTER THE SEO BASICS
The most significant basics of SEO you need to master are HTML, how the search engines work and the latest ranking factors. HTML is important because it is the way Google evaluates your website; if you don’t understand the encoded form of the website, you can’t optimize it. But you don’t need to be an expert in HTML, you just have to know the groundwork of HTML, and that will be enough. You also need to study how the algorithm of Google actually works because it’s too hard to optimize your website without knowing the science behind the search engine. There are more than 200 factors that impact your ranking as per the functioning of the Google algorithm. The purpose of these factors is to appraise your website content in terms of relevancy, authority, and quality. So Good website development as per SEO and user experience are also important.
2. UNDERSTAND THE KEYS
There are some predominant keys in Search engine optimization. Once you master these keys, the chances of success in your SEO goals will increase drastically. Of course, the first one is keyword research. Keywords are like oxygen for optimizing your website. A wrong selection of keywords will encumber your website by those who have a great set of keywords. The second key is content marketing which is directly proportional to the SEO of your website. The next key concept of SEO is optimizing the content in the first place. It means the content you are publishing on the website should be meticulously keyword enriched. The fourth key is to optimize the technical aspect of your website. The last but not the least is link building, the game changer of SEO which makes your website credible in the eyes of Google.
3. IMPLEMENTATION STARTS THE GAME
In SEO, your knowledge won’t work unless you know put it in practice. There is a very little role of theories in SEO, or it can be said that theories can’t be used without knowing the context to use it. The best way to master SEO is to have your own website and practice on it. The perk of practicing SEO on your own website is that you can do as many experiments as you want. You don’t need any permission or email your client to put anything into action.
4. EXPERIMENTATION
Experimentation is the best way to discover the formula that your competitor is unaware of. But make sure the outcome you are getting from the changes you are making is long term, otherwise, it is also possible that it happened due to updates in the algorithm itself. Things that you can easily test are title tags, content format and length, external linking and internal linking. You should also do experiments with different link building strategies.
5. STEP ON THE ADVANCED STRATEGIES
Now that you are done with the basics, it’s time to go ahead with advanced strategies. First, google analytics is one of the most significant things to learn when it comes to having expertise in SEO to become a top SEO expert. Through google analytics, you can measure the outcome of the efforts you are putting for SEO. Also, you can discover new ways to optimize your website which is hard to find through other Digital Marketing tools. Then SEO audit comes, which can show the real face of your website’s SEO condition. It will decode everything you need to know about the performance of your website on the search engine. Apart from this, user experience also contributes to the optimization of your website. With taking care of mobile optimization and competitor analysis, you must not forget to work on local as well as international SEO.
6. SCALE YOUR ENDEAVOUR
Scaling is important in SEO where you need to work on a lot of similar things. For example, e-commerce sites have an abundance of title tag which you have to optimize; here you should go for scaling. Scaling content is also a great way to optimize your website but you should its quality by preparing the topic list, keyword research, framework and editing on your own. You can also scale link building but it should be done carefully to avoid penalties.
7. BE READY WITH UPDATES
In the case of SEO, your learning is never going to be enough. When you think you have studied SEO thoroughly, a lot of changes take place. SEO is a dynamic industry in which every day you get to see new updates. Here, in which you have to adapt as soon as possible otherwise it can negate your acquired knowledge and expertise. These days voice search optimization is extremely beneficial in SEO. You should also be updated with trends like Google lens, video SEO and featured snippet optimization. Knowing about user intent is also a requirement to ace SEO these days. Be all ears to not miss any crucial information which may affect your outcome.
Thanks :) keep Learning!