Take note of the on-site browsing experience
One of the main highlights when organizing sites on Google organically is the experience of browsing the site. When the site browsing experience is pleasant and comfortable then users stay more on-site during each visit.
The more users stay on the site, the higher the Google ranking and the higher the search results.
In addition, a website that provides a quality surfing experience to its surfers makes a positive and serious impression and increases the chance of closing a deal with potential customers browsing the site.