WHAT IS SIGLO?
Siglo is the future of mobile transactions and connectivity in high growth markets, where increased access to networks is paid for by brand sponsors.
Siglo is a catalyst for digital and financial inclusion.
About Siglo
VALUE PROPOSITION
Siglo facilitates digital and financial inclusion in emerging markets by allowing users of mobile applications that use its protocol to accrue value and exchange that for increased mobile access and for other goods and services. Users accumulate this value by sharing their attention and, when they choose, select data or opinions, and then exchange it for mobile connectivity in the form of airtime top-ups with mobile operators. The first app to use the Siglo protocol is called Pig.gi and monetizes the consensual use of data and passes these earnings back to its 1 million registered users In Mexico and Colombia.
USE CASES
The Siglo protocol will facilitate transactions between users, stakeholders like brands who wish to sponsor these users’ connectivity, and providers like mobile operators. Over 70% of the worlds’ mobile phones are prepaid and individuals in emerging markets struggle to have consistent connectivity, largely due to the high cost. On the other side, brands and other stakeholders are willing to become sponsors of an increased connectivity in exchange for user attention, consumer insights, or even brand surveys. The first app to use the protocol from day one is called Pig.gi, currently operating in Latin America with a million registered users who earn reward coins and spend them on airtime top-ups and other digital or offline products. Most of these users have never had a traditional bank account or performed a mobile financial transaction before Pig.gi. After extensive testing and build-out of the protocol, Siglo will be opened for other apps to use, with the purchase of a small stake of Siglo tokens.
Siglo Protocol
In emerging markets, increased access to cellular connectivity is undeniably creating new economic opportunities. We look forward to empower smartphone users in this market by removing barriers that previously prevented them from participating in the digital economy.
Siglo will also offer brand scalable solutions to connect with customers in some of the fastest growing markets in the world. Transactional deductions of ecosystem benefits from unchanged and auditable textbooks on Ethereum block, including brand transactions, user transactions and user-to-user transactions. By tokenizing access to mobile airtime, Siglo will be able to facilitate increased access of unadvantaged users to the network through the creation of decentralized mobile network creation.
Solve the problem
In the Mexican market, 61% of adults do not have bank accounts and by 2016. In Latin America, 85% of smartphone connections are paid in advance. For this user, 500MB earnings require between 8 to 40 hours of work, based on average wages and top-up costs in Mexico and Brazil. Getting top-ups for mobile connectivity requires travel to supermarkets, gas stations or small roadside shops. By using the Pig.gi app, these users can get airtime toptime during their trip, at home, or whenever their schedule allows them to interact with apps - giving them the ability to connect more than ever before.
TEAM
Currently, there are 14 full time individuals from 6 countries between the Siglo and Pig.gi teams. This includes a technical development team, commercial and sales, campaign management, an editor producing content for Pig.gi, and marketing.
Joel and Isaac Phillips are brothers and co-founders of Pig.gi and Siglo. They have visited over 50 countries, mostly emerging markets with prepaid connectivity. They have spent the last 3 years living and running a company with operations based in Mexico City. It was important to go beyond theory and be on the ground in an emerging market to understand how users live, think, connect, and consume internet. At the same time, working with providers, brands, and even mom & pop stores in emerging markets is vastly dif-ferent than in the highly developed ones.
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