The presence of the internet makes all access easy. If we want to know about the development of a country or the latest news updates, we just have to search on the internet because everything has been presented there. As the development of internet technology continues to grow, digital markets are also present. For people who are busy and don't have time to shop at the mall, the digital market is one of the options for shopping, besides being able to cut the time, also by buying a number of products in the digital market we can buy the desired items through markets spread all over the world digitally.
In other reason many people choose to buy something through the internet because we can pay for products purchased by transferring some money or using a credit card without having to meet directly with the seller of the product, it is so practical for someone who did not have so much time. However, there are things that we sometimes don't realize. Buying a product on the digital market also has the risk that the product we ordered is not suitable when it arrives, and even worse, many goods with fake brands are sold on the digital market. For this reason, before buying, it's good to do product research first.
The emergence of the Blockchain and AI will help us know the original brand
We will find various risks and frauds in conducting digital transactions, maybe if the products we buy are only a few and not too expensive, we will not feel the loss. But, try to imagine if the products we buy through the digital market are goods that we will sell to another in our own market, how much loss will we have? Just because we can't buy it directly abroad to save costs, but even by buying through the online market we have got the fake products.
The presence of blockchain technology and artificial intelligence will help us in filtering out of fake products and will also be profitable for product producers so that the goods they created are not distorting by irresponsible people. By using blockchain technology we can track the number of products available, data transparency, trade channels, also while using AI technology we will be able to track the authenticity of the products that we buy in the digital market, and there is no manipulation will happen by using the blockchain technology and AI.
This will be very much needed for people who are engaging in e-commerce so that the risk of losses we are facing off could be overcome. With the existence of blockchain technology and AI, scammers who can destroy markets and trade channels will be eliminating. Because of these scammers, people thought negatively towards the development of e-commerce or digital markets.
simplyBrand Offers solutions to fight Counterfeit Products
We cannot stop the circulation of counterfeit products in the digital market, especially if there is no insurance that guarantees the authenticity of the product. However, we can begin to start eliminating the counterfeit products circulation by utilizing the latest available technology. SimplyBrand is started as a solution to stop the losses that have been experienced by many consumers.
The impact of losses on counterfeit goods and consumer protection will decrease with the SimplyBrand existence. Trading and shopping by using digital market will be more healthy with high product quality. Over the past few years, SimplyBrand has also been combined with technology and business and helped various multinational brands not to be used by companies that produce counterfeit goods.
We can use SimplyBrand services to protect our brands using its platform and we can directly report the counterfeit products which using fake manufacturing brands, and with AI, we can directly verify the authenticity of products sold on the digital market using counterfeit risk detectors.
By using a counterfeit risk detector, everyone can easily track the authenticity of a product by sending a product URL on the simplyBrand platform to find out the percentage of counterfeit of a product. Now we can be happy for shopping on e-commerce platforms.
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