Coco Loko was designed by Legal Lean's founder after he had visited Europe and tried the cocoa snorting fad. The company is promoting this as a alternative to illegal drugs and is even drafting ideas to incorporate marketing within the hip hot community per their wishes.
While snorting cocoa powder is not illegal, it is not without it's health risks. Though you cannot overdose on chocolate, doctors do say there are some risks associated with the practice. For one, cocoa powder can easily fuse with mucus in your nose and thus plug it up.
Attractive.
Besides the common sense factor of realizing of not only what a stupid idea of snorting cocoa up your nose, but what a complete of waste of perfectly good tasting chocolate going straight up your nose and not enjoying it for it's true intended purposes and waste of it's true potential.
Cake, cookies, FROSTING, chocolate in your smoars..... Come on now. Your nose?
As Dr. Jordan S. Josephson explained to CBS, "Intuitvely there's going to be more pulmonary problems, more asthma, more bronchitis, and more other issues, maybe even cancers."
Either way, wouldn't it be easier and comfortable to consume your chocolate without the awkward judgement of having to explain why you keep disappearing and always coming back with a running nose and the sniffles?
I know how I take my chocolate, how about you?