In light of the recent #GoogleMemo controversy, lots of people have opined on the matter. Many of them have mentioned the simple fact that given the gender disparity between men and women in Google's own ranks of technical staff Google has a choice: it either has to admit that its HR policy is sexist or it needs to admit that men and women are not represented equally in the candidate pool for reasons that have little to do with sexism and more to do with differences between the genders which was precisely the point James Damore was making. Some mentioned the Google's observable compensation gap and provided some good points on that matter.
Now Candice Malcolm has realized and reported on something I must admit has not occurred to me at all - specifically, the fact that Google's wealth itself is based upon its firm belief in significant differences between men and women. Specifically, the company's success is predicated on targeted advertisement campaigns , with advertisers offered an option to differentiate based on various demographics, including by gender. That goes for all advertisement campaigns, not just on gender-specific items. So if Google offers advertisers to present their wares - be that cars, furniture, computers - differently to male and female audience wouldn't it be fair to say that Google itself is fully aware of deep differences in how the genders perceive reality and process information?
This is the gist of what Malcolm was covering in her highly insightful report. See the video below for details.
