Nearly 90% of consumers think that companies should invest in the causes of their community. Because of this, it’s no surprise that corporate sponsorship is one of the most effective marketing channels, yet it remains underutilized.
Smart business leaders understand that it’s a privilege to feel welcomed in a community. Many companies, large and small, can feel the pressure of being a “faceless corporation” within the neighborhood they reside in. This experience can be further perpetuated when the marketing budget is strictly spent on traditional ads, but for the companies that get creative with the marketing budget magical things can come from it.
When communities grow so do businesses - and vice versa. For companies that participate in local event sponsorship, 80% are satisfied with the results. Sponsoring or co-hosting events like weekend 5k runs, Little League games, or charity events is a great way to invest in community growth while at the same time making your company known to the locals. Not all sponsorships have to take a financial form; for some small businesses that may not be an option. Donating branded items, sharing resources, and even just lending a helping hand in the name of your business is enough to see results from community action.
While not every business can sponsor their own parades and festivals, getting involved with corporate sponsorship on any level can boost business as well as the community. Take a look at this infographic from Zipsprout for more on corporate sponsorship, its impacts, and the surprising results that come of it. How does your business reach its community?
Infographic Courtesy of Zipsprout https://zipsprout.com/blog/going-hyper-local/