In addition to the points @davemccoy makes, the Council worked closely with the team to make sure they are committed to providing a fun and welcoming experience to any new eyes exchange listing(s) would bring to the project.
The team has made a lot of recent changes to make the game more accessible to players (Season Rentals, simplified energy system etc) and they expressed their understanding that more needs to be done.
We'll continue to work with them to identify opportunities for improvement in this area... and now we have a commitment from them to put more resources in as well.
I think with Land bringing increased utility to cards, additional gameplay opportunities with Land and Tower Defense coming online, a generally rising market and a commitment from the team to make sure we retain a higher percentage of new players that the timing is absolutely right to get some additional exposure through exchange listings.
RE: SPS Proposal: Allocate up to 30 million SPS to pursue exchange listings