In this article, I am going to tell you about "4 P’s" that will help you get people to buy into any big idea you have. For example, a new product, a new strategy to improve your business or even reading every of your post on Steemit and upvoting it.
Using these "4 P’s" will skyrocket your numbers and not worrying about upvotes anymore!
#1 [P]romise
When you look at Youtube videos nowadays in the first 5 sec they always tell you what you get. They always start with a "Hook". If you type into Youtube: How do I cook a steak you will find this video:
Do you hear what he is saying in the first 5 sec?
“I'm gonna show you how to cook a perfect steak.“
This is our first P - [P]romise. He promises us that we will know how to cook a perfect steak after watching this video.
This promise is “what’s in it for them.” Yes, you want their attention, but the [P]romise. is the only reason the reader is willing to give it to you. The guy in the video makes sure that he does it in the first 3 seconds of his video. Always start with the [P]romise in the first 1-2 sentences!
#2 [P]icture
Did you see what I did in the first part of this post? I said: “Using these "4 P’s" will skyrocket your numbers and not worrying about upvotes anymore! ”. That would be terrific for your Steemit account, right?
Paint a [P]icture of the customer enjoying the benefit. Here we proceed into painting a vivid picture for the reader. One way to do this is to get the reader to imagine they are enjoying the benefit or desired outcome. Then you get very specific about how your proposed solution or idea makes that benefit happen. I am doing this by outlining the "4 P's" in this post.
#3 [P]roof
It's Saturday. A great day off with family at the mall. There are loads of restaurants and you can't decide where to eat because every restaurant kinda looks the same. But there is one restaurant which has a picture in their front-door saying:
This is the president's favorite dish – With a picture of the president eating.
Which restaurant do you choose? Of course the restaurant with the social [P]roof!
Always try to provide some [P]roof that the product or services you deliver are good. It can be a full review of a customer or a 5 Star rating next to your product on your website. Everyone can tell that his own restaurant or his product is good. But provide your target group with some [P]roof of the benefits your products deliver and you will have got a better chance to sell.
#4 [P]itch
Most of the people start with this point - [P]itch. Everyone wants to sell, sell & sell!
I not going to lie to you. I do it too, but I do it at the end. After I have done the [P]romise, [P]icture and [P]roof.
At the end of this post, I am asking you to upvote this post.
I am not asking you to comment, resteem or show it your family. NO! I just ask you to upvote this post if you enjoyed reading it.
This is simple and there is only 1 option to do. This will help your sales because your customer doesn’t need to think about the color, the size or which model to buy. Maybe getting confused and end up buying nothing because of having too many choices.
At the end, you finish with the unique selling proposition, where you say: Now you can purchase this product for this price.
The [P]itch is a strong, a simple statement of what you want your customer or viewer to do.
That’s it! That’s the "4 P's" to sell anything to anyone by Mike del Ponte.
Please upvote this post if you like it! ( See? This my simple “[P]itch” 😊)
Thank you.