There's a lot of great grass roots work being done to reach out to new potential Steemit users. One example is #promo-uk - a crowdsourced marketing campaign to market to UK users including through handing out flyers etc (more details).
That said, one of the best ways to reach new users is by writing articles which rank high in Google search results.
What Are Steemit's Highest Ranking Posts?
To find out, we are using a tool called 'SerpStat'. It allows you to run a few queries for free, but for deeper analysis requires a paid account.
This is what it shows as Steemit's top ranking posts in Google:
At the time of writing, the two top ranking posts were these:
| User | Topic | Post Link | Total Rewards |
|---|---|---|---|
| @cryptos | Can You Improve Your Sleep with Twilight for Android | link | $0.15 |
| @charlie.wilson | How to Steal from Walmart, Easy! | link | $0.15 |
What's interesting about these is that they are really well written articles which generate a lot of ongoing traffic for Steemit, but had very little in terms of recognition within the platform itself.
Where Does Steemit Have Opportunity to Grow?
Next, if we look at some of the high volume searches where Steemit is showing up in the results:
Here there are some search terms which have over a million searches a month:
- "When is Google's Birthday"
- "Unblocked Games"
- "Xvide os.com"
- "4chan"
- "Fetlife"
If more work was put into the articles that are appearing, and more internal linking within Steemit was targetted towards these pages, we'd see higher results within these search terms.
What Can Steemit Users be Proud Of?
The twilight app and Walmart stealing articles are very successful, in Google's eyes, but they are not the highest volume keywords. Both have less than 2,000 searches a month. If we run a similar query on Serpstat but for search terms over 10,000 per month, and order by position we get this:
Here, the most successful is a funny post from @masi on 'theuselessweb' and a post from @venuspcs that ranks in 5th place for "Kicks Ass Torrents" with over 60,000 searches a month.
Where to Go From Here
It would be interesting to generate some discussion about how such posts, which draw in organic traffic to Steemit, can be proportionately rewarded.
It may not be how the Steemit upvoting system was intended to function, but perhaps a bot which recognises such posts and sends rewards to the author?
Note: All data and screenshots come from SerpStat.com for Google USA