WHERE TO START WITH SEO?
In recent years, the power of local SEO has increased significantly. In particular, queries from mobile make it clear how much local SEO is needed. Whether you are a small or large business, you need to use local SEO if you have a store, center, office.
Approximately 65% of Google users search by local results, up to 80% on mobile. Therefore, ignoring users who are searching locally and wanting to see local results means a significant loss of customers.
In this article, we have given step by step information on where to start the local SEO.
1- Perform Google My Business Registration
Signing up for Google My Business is one of the first steps you should take. Thanks to My business, Google maps will show the location of your location business and when the name of the business is searched, the general information for your business is displayed on the right. The information covers working hours, address, phone number, website questions and answers, google comments.
If you do not know how to register my business and maps, How to Register Google Maps? You can browse the article.
Google comments is one of the places where users get their first opinion about your business. Therefore, high ratings and positive comments should be at the forefront. Sometimes you may be exposed to fake reviews as anti SEO work. How to Delete Negative Google Comments You can get information to remove fake comments.
Perform local page records for frequently used search engines such as Bing and Yandex as well as My Business. Yandex maps is the most used map application in our country after Google maps.
2- Add Your Site to Directory Sites
The next step in local SEO is to register to directory sites. It has become mandatory to register especially for restaurants and directory sites. Directory sites provide information about your business. Even if you don't sign up for a popular site, Google will necessarily index the information and will steal your site's display in Local results.
For example, when you register for sites such as reviews, reservations, please ask customers to make a return on Tripadvisor, ie reviews and comments on these sites. You can increase the number of positive comments by contacting the users you feel especially satisfied with. Often local restaurants, boutique hotels, most of the local businesses demand evaluation from their customers.
As you can see, the local SEO is not just an incident that takes place at the beginning of the keyboard, it is also part of local SEO to establish good relationships with customers.
3- Edit Content by Local
One of the neglected but highly effective techniques of local SEO is to talk about local values in site content. Creating local pages for cities and regions and making promotions is quite effective in local SEO.
But the content of the local to make the results of the query is falling to the place of problems such as constant. If you want to use local SEO where needed and get ranking in general results, don't try to do local SEO on most indexed pages like homepage. Don't mention too many local area names in order to maintain the balance in general and local results.
Blog posts and sub-pages will help local SEO.
4- Make Bakclinkler Local
One of the data that is always valuable for Google is backlinks. This is the case for local SEO. Thanks to links to local pages you create, you can have a say in regional results.
You can have backlinks by creating original content instead of buying Backlinks. If you are going to do a backlink operation for the local area, a link must be made from the local registered sites.
This is also the case for advertising. If you want to advertise on a news site and want to do it for local SEO, you should definitely choose local news sites.
5- Check SEO
By controlling search engine optimization, correcting errors in search consoleda, you also support local SEO by setting up the site according to the on-site off-site SEO work.
Regularly check the cities where the traffic comes from. Dominate the demographic characteristics of traffic. Get new strategies through Google Anyltics data.
6- Emphasizing Mobile SEO
Local results are most likely to occur on mobile calls. Therefore, the site must be mobile compatible and mobile speed should be high. In 9 Simple Steps you can learn what to do for mobile SEO.
As a result
For local SEO, you must first perform a Google My Business record. Then you must register the directory, evaluation, booking sites and organize the content according to local. Backlinks for non-site SEO are from local sites, allowing more regional searchers to reach your site. At the same time, thanks to mobile compatibility you need to attract users from mobile calls to the site.