#As with promotion, personal selling, public relations and digital strategies, advertising fulfills the function of communicating or promoting a product or service.
But what is the specific function of advertising? There is a commercial purpose where we talk about building and strengthening brands in the mind and heart of the consumer, seeking their preference; to be able to influence the feelings, beliefs and behavior of people depends on communicating correctly what we want.#
When designing our communication, we must be clear about the commercial objectives we want to achieve, the public we are targeting, our substantial advantages, the stage of the product cycle and even the context through which society passes. This will help us define the tone, how to talk to our potential customers to identify with our brand.
message: Product or institutional: All selective advertising is classified as products or institutions.
Product advertising focuses on a product or brand. It is subdivided into:
Direct action advertising: It is the search for a quick response, for example, an advertisement in a magazine that carries a coupon that encourages the reader to send it to request a free sample.
Indirect action advertising: It is intended to stimulate demand over an extended period. Its purpose is to inform or remind consumers of the existence of the product and indicate its benefits.
The source: Commercial or social: Although the focus is on commercial messages, the most valuable form of this support is non-commercial, in which a reliable friend or relative recommends a product.
What does an Advertiser do?
Publicity today occupies a privileged place in each of the activities that are carried out daily, because if you are willing to read a magazine, a newspaper, or turn on the television; Most likely, you will find a number of advertisements about jewelry, shoes, clothes, beer, etc. In many cases, even the image of the people or their professional prestige; In the case of politicians specifically, it is common to observe the patterns of their pre-campaigns.