Ledder project is created to bring advertising technology to an unprecedented level with the use of digital billboards. A network of 2,000 billboards can generate revenue of $ 1 billion per year.
Ledder is a technological company that aims to integrate OOH advertising into the web. Our ambition is to join individual outdoor billboards into a single decentralized network, substitute traditional billboards with digital screens worldwide, and connect our network to major advertising platforms, such as Google ADS, Amazon Advertising, Yandex ADV, and Facebook Business. Any company or individual will be able to use our network to publish advertising content.
At the same time, the company's mission is global. We want to digitalize the OOH advertising industry, enabling companies and individuals to place ads across digital billboards all over the world. We'll do this by creating a single platform for all market players.
As of early 2018, Google and Facebook account for 84% of the global digital advertising market. However, they don’t have the same dominance in OOH advertising. Ledder aims to provide top IT companies (Google, Amazon, Facebook) with access to any billboard worldwide. As a result of merging digital advertising and digital OOH advertising, the OOH advertising market will grow by several billion dollars.
More Details :
http://ledder.io/en/blog/ledder-network?ref=66eb7e3b655338